Brand Tone

Professional & Expert, Passionate & Enthusiastic, Premium & Sophisticated, Innovative & Forward-Thinking, Community-Oriented & Appreciative

Brand Values

• •Uncompromising Audio Quality
• •Innovation
• •Craftsmanship & Precision
• •Artist & Audiophile Focus
• •Listener Well-being
• •Durability & Reliability

Best Practices

• •Emphasize Technological Benefits, Not Just Features: Instead of just saying "tia drivers," explain how they create an "incredibly open and lifelike sound." Connect innovation to the user experience.
• •Speak to the Discerning Listener: Use language that resonates with both professionals (musicians, engineers) and serious audiophiles. Acknowledge their pursuit of quality and detail. Words like "precision," "fidelity," "immersive," and "uncompromised" work well.
• •Maintain a Tone of Understated Confidence: The product quality speaks for itself. The copy should be confident and authoritative but avoid hyperbole or overly aggressive sales tactics. Let the innovation and testimonials build the case.
• •Highlight Craftsmanship and Artistry: Whether discussing UIEMs or CIEMs, convey the care, precision, and passion that go into creating each unit. This reinforces the premium value.
• •Incorporate the Voice of the Community: Feature artist testimonials and user stories authentically. When engaging on social media or in support, maintain the professional, helpful, and enthusiastic tone that reflects the brand's values. Show appreciation for their insights and passion.

Social Perception

Industry Leader, Innovative, High-Quality & Premium, Trusted by Professionals, Aspirational Brand, Responsive (Generally)

Copy Examples

• •Headline: Hear Every Nuance. Feel Every Beat. Body: Experience the pinnacle of audio clarity with 64 Audio. Our revolutionary tia™ technology delivers a soundstage so vast and detailed, you'll rediscover your favorite music. Crafted for artists, perfected for you.
• •Headline: Innovation in Your Ears. Comfort for Hours. Body: Don't just listen to music—become immersed in it. 64 Audio’s patented apex® technology reduces listener fatigue, allowing you to enjoy unparalleled sound for longer, whether you're on stage or lost in your personal soundtrack.
• •Headline: The Choice of Professionals. The Sound of Perfection. Body: From world tours to studio sessions, the industry's most discerning ears trust 64 Audio. Discover why our commitment to handcrafted precision and groundbreaking audio science makes us the gold standard in in-ear monitors.
• •Headline: Your Sound, Uniquely Yours. Body: Every ear is unique. Every musical preference distinct. With 64 Audio Custom In-Ear Monitors, experience a bespoke fit and sound signature tailored precisely to you. Elevate your audio journey.
• •Headline: Beyond Listening: An Auditory Revelation. Body: At 64 Audio, we don't just make in-ear monitors; we craft experiences. Explore our range and unlock layers of sound you never knew existed. This isn't just an upgrade; it's a new dimension of audio.