Brand Tone

Elegant, artisanal, and nature-inspired.

Brand Values

• •Elegance
• •Artisanship
• •Nature
• •Sustainability
• •Creativity

Best Practices

• •Clearly differentiate 'fleure.nl' from other brands and entities using the name 'Fleur' or similar variations in all communications.
• •Emphasize the unique offerings of 'fleure.nl' (dried flowers/workshops) in all content to avoid confusion.
• •Maintain a consistent brand voice that reflects the core values and appeals to the target audience interested in dried flowers and workshops.
• •Incorporate relevant keywords related to dried flowers, floral arrangements, and workshops to improve search engine visibility.
• •Use visuals (high-quality images and videos) that showcase the beauty and uniqueness of 'fleure.nl' products and services to capture audience attention.

Social Perception

To be perceived as a unique and sophisticated provider of high-quality dried flowers and engaging workshops, distinct from other 'Fleur' brands.

Copy Examples

• •"Discover the timeless beauty of dried flowers at fleure.nl. Our handcrafted arrangements bring nature's elegance to your home."
• •"Join our exclusive workshops and learn the art of creating stunning dried flower displays. Unleash your creativity with fleure.nl."
• •"fleure.nl: Where nature meets artistry. Explore our unique collection of dried floral designs, perfect for any occasion."
• •"Experience the enchanting allure of dried flowers with fleure.nl. Sustainable beauty that lasts a lifetime."
• •"Transform your space with the rustic charm of dried flowers from fleure.nl. Shop our curated selection today."