Brand Tone

Practical & Solution-Oriented, Enthusiastic & Passionate, Community-Focused, Approachable & Friendly, Innovative

Brand Values

• •Problem-Solving & Innovation
• •Quality & Durability
• •Passion for the Outdoors
• •Customer Satisfaction
• •American Made (for some products)
• •Community & Connection
• •Accessibility/Enjoyment

Best Practices

• •Tailor the practical, problem-solving tone for product descriptions aimed at serious anglers or campers, while using a more enthusiastic, community-focused tone for broader social media engagement and tailgating products.
• •Consistently weave in the passion for the outdoors and the drive for innovation. Share the founder's story or customer stories that reflect these values.
• •Frame product benefits around how they solve specific problems or make outdoor activities easier and more enjoyable. Use clear, direct language.
• •Maintain an Approachable, Enthusiastic Voice: Even when discussing technical features, keep the language accessible and infused with genuine excitement for the products and the lifestyle they support. Encourage interaction and feedback.
• •Ensure that all imagery and video content on the website and social media reflect the quality, practicality, and spirit of adventure that the brand espouses. Showcase products in action in authentic outdoor settings.

Social Perception

Positive for Product Utility, Good Customer Service, Seen as a Source of Unique Outdoor Gear, Engaging (on some platforms), Potential for Confusion

Copy Examples

• •Stop wrestling slippery catches and protect your hands. The Tailgator Glove, made in the USA, offers unbeatable grip and cut-resistance, so you can handle any fish with confidence. Land more, worry less.
• •Keep the drinks flowing and the good times going! Our Gator Valve Starter Kit turns your cooler into the ultimate easy-pour dispenser. Less fumbling, more fun at your next tailgate or campout.
• •Gear up for your next adventure with Tailgator Outdoors. We create innovative, American-made solutions for those who live for the thrill of the catch and the cheer of the crowd. Join our community of outdoor lovers!
• •Don't let flimsy gear ruin your day. Tailgator Outdoors delivers tough, reliable equipment designed to enhance every moment outdoors – from the riverbank to the parking lot party. Experience the difference quality makes.
• •Level up your outdoor game! 🤘 Whether you're snagging a monster fish or owning the tailgate scene, Tailgator Outdoors has the gear to make it epic. What adventure are you tackling next? #TailgatorOutdoors #GetOutThere