Brand Tone

Promotional, relatable, accessible, and reliable.

Brand Values

• •Customer Service
• •Quality and Variety
• •Accessibility and Convenience
• •Value for Money
• •Reliability

Best Practices

• •Use clear and simple calls to action (e.g., "Compra ahora," "Descubre más," "Visita lcstorecr.com").
• •Emphasize benefits like free shipping or discounts.
• •Maintain a promotional and sales-oriented tone, highlighting deals and special offers.
• •Showcase the practical uses of products in everyday situations, especially in video content.
• •Reinforce the brand's Costa Rican identity using local currency (CRC) and language (Spanish).

Social Perception

A reliable Costa Rican e-commerce company that offers quality and innovative products at the best prices, with excellent customer service, convenient options like cash on delivery, and fast, free shipping nationwide.

Copy Examples

• •¡Envío GRATIS a todo Costa Rica! Aprovecha nuestras ofertas.
• •Lo mejor en accesorios tecnológicos al mejor precio. ¡Visítanos!
• •Nuevo cliente? Obtén un descuento especial en tu primera compra.
• •Pago contra entrega disponible para el Área Metropolitana.
• •Descubre nuestros productos más vendidos [Link a Catálogo]