Brand Tone

Elegant, Sophisticated, Respectful, Modest, Contemporary, Fashion-Forward, Empowering, Confident, Approachable, Warm

Brand Values

• •Modesty
• •Elegance & Style
• •Quality
• •Empowerment
• •Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, empowering, respectful, contemporary), keywords to use, words to avoid, and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Focus on "Her" Story: Frame copy around the customer's aspirations, values, and how the clothing makes her feel (e.g., "Feel confident and graceful," "Express your unique style").
• •Use Elegant and Evocative Language: Employ descriptive words that convey quality, sophistication, and beauty (e.g., "luxurious," "flowing," "exquisite," "radiant," "refined") while remaining clear and accessible.
• •Maintain Respect and Understanding: Ensure all copy is respectful of the cultural and religious significance of modest attire. Avoid overly casual or flippant language.
• •Be Consistent Across All Channels: The tone used on the website (product descriptions, About Us page) should align with the tone on social media posts, email marketing, and any customer service interactions to build a cohesive and trustworthy brand identity.

Social Perception

A Go-To Source for Stylish Modest Wear, Respectful of Cultural and Religious Values, Aspirational yet Attainable, Community-Oriented (especially via Instagram), Trustworthy (dependent on product quality and customer service)

Copy Examples

• •Homepage Banner: "Elegance Redefined. Discover Abayas and Hijabs that blend timeless modesty with contemporary style. Shop the new collection at Outfit Modesty."
• •Product Description (for an Abaya): "Embrace sophisticated grace with our [Product Name] Abaya. Crafted from luxurious [Fabric Type], this piece flows beautifully, offering both impeccable coverage and modern flair. Perfect for special occasions or elevating your everyday elegance. Feel confident, feel you."
• •Instagram Post Caption: "Where modesty meets modern allure. ✨ Our latest collection is designed for the woman who embraces her values without compromising on style. Which piece speaks to you? #OutfitModesty #HijabFashion #ModestStyle #ElegantAbaya #EsmaAbYom"
• •Email Subject Line (for a promotion): "Discover Your Signature Style: New Arrivals + Exclusive Offer Inside!"
• •About Us Snippet: "At Outfit Modesty, we believe that dressing modestly is a beautiful expression of identity and faith. We are dedicated to curating and designing exquisite abayas, hijabs, and modest wear that empower you to shine with confidence and grace in every moment."