Brand Tone

Authentic & Relatable, Engaging & Conversational, Informative & Insightful, Positive & Uplifting

Brand Values

• •Authenticity: Presenting real stories, real people, and genuine perspectives.
• •Connection: Building a community around shared experiences and interests.
• •Discovery: Helping readers discover new ideas, products, or perspectives.
• •Modernity: Staying current with trends and relevant topics.
• •Accessibility: Making content easy to understand and engage with.

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., Authentic, Witty, Empathetic), including do's and don'ts for language, humor, and formality. This ensures everyone writing for the brand is on the same page.
• •Know Your Audience Deeply: Understand their language, what resonates with them, their pain points, and aspirations. The tone should speak directly to them, making them feel understood.
• •Prioritize Authenticity: Use genuine language. Avoid overly corporate jargon or trying too hard to be trendy if it doesn't fit. Real should be reflected in how the brand communicates.
• •Maintain Consistency Across All Channels: Whether it's a tweet, a product description, an article, or a customer service email, the core tone should be recognizable. This builds trust and brand identity.
• •Read Aloud and Edit: Before publishing, read copy aloud to catch awkward phrasing or tones that don't align with the brand's intended voice. Edit for clarity, conciseness, and impact while preserving the defined tone.

Social Perception

To be perceived as a fresh, trustworthy, and engaging source of content and potentially products. Success would depend on consistently delivering quality content that resonates with its target audience.

Copy Examples

• •Instagram Post (promoting an article about a personal journey): It's not always a straight path. Sarah shares her beautifully messy journey to finding her passion, and trust us, it’s #Reall relatable. Link in bio for the full story that will make you nod and say, 'Yep, been there.'
• •Product Description (for a branded journal on their Shopify store): Your thoughts, your stories, your #Reall life. This journal isn't just about pages; it's about capturing those everyday moments that make you, YOU. Minimalist design, maximum inspiration. Shop now.
• •Email Newsletter Subject Line: This Week's #ReallTalk: Unfiltered convos, life hacks you'll actually use, and stories that hit home.
• •Facebook Ad (targeting community engagement): What's your #ReallStory? We believe everyone has a unique tale to tell. Share yours in the comments or submit to be featured on Reall Magazine. Let's get real, together.
• •Website Homepage Headline: Reall Magazine: Real Life, Real Stories, Real Connection. Dive into content that gets you.