Brand Tone

friendly, passionate, and quality-focused

Brand Values

• •Quality Craftsmanship
• •Exceptional Fragrance Experience
• •Innovation
• •Customer Satisfaction
• •Transparency & Growth
• •Eco-Consciousness (Aspiring)

Best Practices

• •Speak from Passion: Always let the genuine love for fragrance and quality shine through in your wording. Use enthusiastic and descriptive language when talking about scents and the crafting process.
• •Be Approachable and Friendly: Use conversational language. Address your audience directly (e.g., "you," "your home"). Don't be afraid to use emojis where appropriate (especially on social media) to enhance a friendly feel.
• •Highlight Quality and Craftsmanship Subtly: Instead of just saying "high quality," explain *why* it's high quality (e.g., "hand-poured with precision," "meticulously selected scents," "clean, even burn").
• •Focus on the Experience, Not Just the Product: Talk about how the scents make you *feel* or how they can transform a space or a moment. Connect with the emotional aspect of fragrance.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more casual on TikTok, slightly more descriptive on the website blog), the core tone of passion, quality, and friendliness should remain consistent everywhere. Regularly review content across all channels to ensure alignment.

Social Perception

Customers generally perceive Hellomelts as a provider of high-quality, desirable fragrance products. The engagement on social media (likes, positive comments, participation in sales) suggests an interested and appreciative customer base. The brand's focus on handcrafted quality and unique scents seems to resonate well. Their active presence and promotions on platforms like TikTok indicate they are successfully reaching and engaging a modern consumer audience.

Copy Examples

• •Headline: Transform Your Home, One Scent at a Time. ✨ Discover Hellomelts – Handcrafted for Your Moments. Body: Tired of candles that lose their magic too soon? At Hellomelts, we pour our passion into every candle and wax melt, ensuring a fragrance experience that truly lasts. Explore our new collection! #HelloMelts #HomeFragrance
• •Headline: It's Here! Our [New Season/Scent Name] Collection Has Arrived! 🍂 Body: Get ready to fall in love with the scents of the season! Our artisans in Glasgow have been busy crafting the most evocative aromas to fill your home with warmth and wonder. Shop now and let the enchantment begin! #NewCollection #HandPouredGoodness #ScentedBliss
• •Headline: Why Settle for Ordinary? Experience the Hellomelts Difference. 🌟 Body: We started Hellomelts with a simple mission: to create candles that burn better, smell incredible, and elevate your everyday. Quality ingredients, meticulous craftsmanship, and a whole lot of love in every pour. Find your new favorite scent today! #CraftedWithCare #PremiumQuality #CandleLover
• •Headline: That Weekend Feeling, Bottled (or Melted!). 😉 Body: Unwind and create your perfect sanctuary with Hellomelts. Our long-lasting wax melts and clean-burning candles are designed to make every moment a little more special. What scent are you melting this weekend? #WaxMelts #WeekendVibes #HomeSanctuary
• •Headline: More Than Just a Candle, It's an Experience. ❤️ Body: From the first spark to the lingering aroma, Hellomelts is dedicated to transforming your space and mood. We believe in the power of scent to create memories. Discover the magic. #SensoryJourney #TransformYourSpace #HellomeltsStory