Brand Tone

elegant, heartfelt, and narrative-driven. It's also sophisticated, cultured, and personal. joyful inspiration and a touch of nostalgia. ethical consideration and craftsmanship.

Brand Values

• •Heritage & Storytelling: Deeply valuing personal history and the cultural inspiration drawn from Myanmar.
• •Quality & Craftsmanship: Collaborating with renowned perfumers and emphasizing well-crafted formulations and high-quality ingredients.
• •Emotional Connection: Aiming to create products that instill joy, evoke memories, and resonate on a personal level ("Wear Catch Me If I Fall to remind yourself of a loved one, or to remind yourself that you are loved").
• •Sustainability & Ethics: Commitment to ethical sourcing, vegan and cruelty-free practices, and sustainable packaging.
• •Philanthropy: Supporting charitable causes related to Myanmar.
• •Authenticity: Stemming from the founder's genuine personal journey and extensive experience in the beauty industry.

Best Practices

• •Embrace Storytelling: Always weave in elements of the brand's origin, the founder's journey, or the inspiration behind the products. Make the personal connection a through-line.
• •Use Evocative and Sensory Language: Appeal to emotions and the senses, using descriptive words that paint a picture and create a mood consistent with elegance, warmth, and heritage (e.g., luminous, joyful, whisper, embrace).
• •Maintain a Sophisticated yet Accessible Voice: The language should be intelligent and refined, but also warm and inviting, avoiding overly technical jargon unless explaining craftsmanship or ingredients.
• •Highlight Core Values Consistently: Regularly reference the brand's commitment to heritage, quality, emotional connection, sustainability, and philanthropy in relevant communications.
• •Ensure Visual and Textual Harmony: The copy should align with the brand's visual identity (as seen on the website and Instagram), which is clean, elegant, and infused with natural and cultural elements. The tone of the words should match the feel of the images.

Social Perception

high-quality, niche fragrance brand with a compelling and authentic backstory. artistry with personal narrative. The focus on Myanmar provides a unique cultural angle. highly positive reception, particularly for its debut fragrance, which is described as sophisticated and emotionally resonant.

Copy Examples

• •Lapyae Apothecary: More Than Perfume, It's a Memory Unbottled. Body: Each scent begins with a story, a journey to a place of inspiration. Discover "Catch Me If I Fall," our debut fragrance, and let it whisper tales of heritage and heartfelt connections.
• •The Full Moon's Glow, Captured. Body: "La Pyae" – Burmese for "full moon." Our founder's journey to reconnect with her roots inspired a fragrance that illuminates, comforts, and endures. Experience the luminous essence of Lapyae Apothecary.
• •Crafted with Intention, Worn with Love. Body: From renowned perfumer Frank Voelkl to your pulse points, "Catch Me If I Fall" is a testament to artistry and the beauty of shared stories. A fragrance not just to be smelled, but to be felt.
• •Where Heritage Meets Modern Elegance. Body: Lapyae Apothecary blends the timeless allure of ancestral inspiration with sophisticated, contemporary craftsmanship. Indulge in a scent that is both a personal journey and a luxurious statement.
• •Beyond the Scent: A Commitment to Beauty, Inside and Out. Body: Inspired by the rich culture of Myanmar and a dedication to ethical practices, Lapyae Apothecary offers fragrances that delight the senses and honor the world around us. Discover the soul of our brand.