Brand Tone

Friendly and Relatable, Supportive and Informative, Appreciative of Art and Quality, Positive and Cheerful

Brand Values

• •Quality
• •Affordability
• •Unique Designs & Supporting Artists
• •Sustainability & Eco-Friendliness
• •Practicality for Parents
• •Community

Best Practices

• •Embrace "Mum-to-Mum" Language: Use a conversational, empathetic, and understanding tone. Share relatable experiences and avoid overly technical jargon unless explaining product features clearly.
• •Highlight the "Art & Beauty": Consistently emphasize the unique, artist-designed prints. Use descriptive and evocative language to showcase the aesthetic appeal of the products.
• •Stay Positive and Playful: Reflect the cheerful nature of the brand name. Use uplifting language, emojis where appropriate (especially on social media), and maintain an optimistic outlook.
• •Educate and Empower: Provide helpful information about cloth nappy use, care, and benefits. Position the brand as a supportive resource for parents on their cloth journey.
• •Be Authentic and Transparent: Share the story behind the brand. Be open about the materials used and the commitment to quality and supporting artists. Authenticity builds trust.

Social Perception

Positive Customer Experiences, Trusted by its Niche, Aesthetically Pleasing, Reliable

Copy Examples

• •Social Media Post (Instagram/Facebook - showcasing a new print): "Say hello to our latest little masterpiece! 🌿✨ This dreamy hand-painted print, designed by the incredibly talented [Artist's Name], is here to bring a touch of Aussie magic to your bub's fluffy bum. Because who said nappies can't be gorgeous? #OhYouLuckyDuck #ModernClothNappies #AustralianArtist #EcoBaby"
• •Website Banner (Homepage): "Beautifully Designed, Responsibly Made. Discover Modern Cloth Nappies that are as kind to your baby as they are to the planet. Oh You Lucky Duck - Quality You Can Trust, Prints You'll Adore."
• •Email Newsletter Subject Line (for a promotion): "Spoil Your Little Duckling (and Your Wallet!) 🦆 Special Offer Inside!"
• •Product Description Snippet (for a specific nappy): "Tired of boring nappies? So were we! That’s why we created our [Nappy Name] nappy, featuring an exclusive design that’s almost as cute as your little one. Crafted for comfort, absorbency, and easy cleaning, it’s the practical choice for eco-conscious parents who don’t want to compromise on style. Made with love, for your lucky duck."
• •"About Us" Page Excerpt: "From one mum to another, I get it. You want the best for your baby and for our beautiful world. That’s why Oh You Lucky Duck was born – to create stunning, top-quality cloth nappies that make sustainable choices a little easier and a lot more beautiful. We're passionate about unique art, happy babies, and supporting fellow Aussie families."