Brand Tone

Informative & Reassuring, Professional & Trustworthy, Solution-Oriented & Caring, Direct & Clear

Brand Values

• •Health & Well-being
• •Quality & Efficacy
• •Safety & Natural Solutions
• •Customer Service & Support
• •Transparency
• •Durability

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, easy-to-understand language. Avoid overly technical jargon unless explained. The goal is to inform, not confuse.
• •Emphasize Benefits, Not Just Features: While features like microporous polyurethane coating are important, translate them into tangible benefits for the customer (e.g., creates a breathable yet impenetrable barrier against dust mites).
• •Maintain a Supportive and Empathetic Voice: Acknowledge the customer's problem (allergies) and position the brand as a helpful solution provider.
• •Build Trust Through Facts and Proof: Consistently mention certifications (OEKO-TEX, ECARF), the 10-year guarantee, and the company's experience (Karapharm) to reinforce credibility.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, product descriptions, blog posts, or customer service interactions (even if primarily phone/email now), the informative, reassuring, and professional tone should be uniform.

Social Perception

Positive Customer Feedback, Trusted by Allergy Sufferers, Specialized & Niche, Reliable & Reputable

Copy Examples

• •Breathe Easier, Sleep Soundly. Discover Clinically-Proven Protection Against Dust Mite Allergies with Acar-Housses.
• •Our OEKO-TEX certified anti-dust mite mattress covers create an impenetrable barrier against allergens, without harsh chemicals. Enjoy a healthier sleep environment, guaranteed for 10 years.
• •Tired of waking up sneezing? Dust mites could be the culprit. Learn how these microscopic pests trigger allergies and how Acar-Housses offers a simple, effective way to reclaim your bedroom sanctuary.
• •Yes, all Acar-Housses covers are designed for easy care. Simply machine wash them twice a year at 60°C to maintain optimal hygiene and effectiveness against dust mites, ensuring long-lasting protection.
• •Ready for allergy relief? Explore our range of anti-dust mite bedding covers and find the perfect fit for your home. Your journey to a more comfortable, healthier sleep starts now.