Brand Tone

Trustworthy and Reliable, Community-Oriented and Supportive, Practical and Convenient, Quality-Conscious and Value-Driven, Friendly and Approachable

Brand Values

• •Quality
• •Local Sourcing/Support Local
• •Convenience
• •Freshness
• •Customer Service/Satisfaction
• •Family Business Values

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (trustworthy, community-focused, quality-driven), core values, preferred vocabulary (e.g., using "produits d'ici," "producteurs locaux"), and a "do's and don'ts" list for communication. This ensures everyone writing for the brand is aligned.
• •Always Emphasize Local & Quality: Consistently weave in messages about Quebec sourcing, support for local producers, and the high quality/freshness of the products in all communications. This reinforces core brand values.
• •Be Customer-Centric and Benefit-Oriented: Frame copy around how Sélection Perfection benefits the customer – saving time, enjoying delicious/fresh food, supporting their community, getting good value.
• •Maintain Authenticity and Transparency: Especially as a family business, a genuine and honest voice will build trust. If highlighting local producers, share their stories (with permission). Be clear about delivery processes and product origins.
• •Consistent Visual and Verbal Language Across Platforms: While the style might vary slightly (e.g., more casual on TikTok), the core tone, values, and key messages should remain consistent across the website, social media, emails, and any advertising. Regularly review content to ensure alignment.

Social Perception

Customers likely perceive “Sélection Perfection” as a convenient option for purchasing local Quebec meat and seafood products. The emphasis on "local" and "family business" likely resonates positively with consumers who prioritize supporting regional economies and appreciate a more personal touch. The promise of quality at the best price is a strong selling proposition. The efficiency of their delivery and the freshness of the products upon arrival would be key factors in positive perception. Any negative perception would likely stem from issues with order accuracy, delivery timeliness, product quality discrepancies, or customer service interactions.

Copy Examples

• •Facebook/Instagram Post: "Save time and savor the taste of Quebec! At Sélection Perfection, we bring the best local meats and seafood directly from our passionate producers to your table. Order your gourmet box today and support our region! #LocalFood #QuebecProducers #FreshDelivery #EatLocal"
• •Website Banner: "From Our Family to Yours: Experience the Sélection Perfection difference. Premium, locally-sourced meats and seafood delivered fresh. Quality you can trust, convenience you’ll love."
• •TikTok Video Caption (showing a quick meal prep with their products): "Dinner done right with Sélection Perfection! 🥩🐟 Fresh, local, and oh-so-easy. What are you cooking tonight? #QuebecFood #MealPrep #SupportLocal #SelectionPerfection"
• •Email Newsletter Subject: "Taste the Local Difference with Sélection Perfection’s New Arrivals!" Body Snippet: "This week, discover an even wider selection of exceptional products sourced directly from Quebec farms and waters. We're committed to bringing you unparalleled quality and freshness, all while supporting our incredible local producers. Explore what's new..."
• •Promotional Ad: "Tired of crowded grocery stores? Get top-quality, local Quebec meat and seafood delivered to your doorstep. With Sélection Perfection, enjoy freshness, flavor, and the satisfaction of supporting our community. Free delivery on orders over $89!"