Brand Tone

Aspirational & Empowering, Fashion-Forward & Trendy, Approachable & Friendly, Descriptive & Informative

Brand Values

• •Individuality & Self-Expression
• •Style & Aesthetics
• •Quality & Curation
• •Empowerment
• •Customer Experience (Implied)
• •Nature-Inspired (Mentioned)

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., empowering, vibrant, chic, approachable), preferred vocabulary (and words to avoid), and the brand's mission/values. Share this with anyone creating content.
• •Embrace Storytelling Around Values: Weave in the brand's values of individuality, nature-inspired design, and empowerment into product descriptions, social media captions, and blog posts (if applicable). Talk about the inspiration behind collections.
• •Consistent Visual and Textual Language: Ensure the tone of the copy matches the visual style of the photography and website. If visuals are vibrant and bold, the copy should reflect that energy.
• •Audience-Centric Language: While being aspirational, keep the language relatable and accessible to the target audience. Use "you" and "your" to speak directly to the customer and focus on how the clothing makes *them* feel and look.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure the tone remains consistent and aligned with the brand's core identity and values. Gather feedback to see if the voice resonates.

Social Perception

Positive but Limited Visibility, Fashion-Focused, Boutique Appeal, South African Base

Copy Examples

• •Instagram Post (New Arrival - Dress): "Dare to be you. ✨ Our new [Dress Name] isn't just a dress, it's a statement. Crafted with vibrant hues inspired by nature's palette and designed to let your true colors shine. Ready to wear your vibe? Tap to shop and stand out from the crowd! #HidingBella #StyleThatSpeaks #NewCollection #FashionForward"
• •Facebook Ad (General Collection): "Tired of blending in? Hiding Bella offers curated fashion for those who aren't afraid to express themselves. Discover unique pieces, handpicked for their style and quality. Empower your wardrobe. Shop our collections now and let your style do the talking! #HidingBella #WearYourVibe #SouthAfricanFashion #UniqueStyle"
• •Website Homepage Banner: "Don't just follow trends. Set them. Hiding Bella: Curated collections that celebrate your individuality. Explore what's new."
• •Email Subject Line (Sale): "Your Next Signature Look Awaits (at a Price You'll Love!) 😉"
• •Product Description (Top): "The [Top Name]: Where effortless chic meets bold expression. Inspired by [mention a specific natural element if applicable, e.g., 'the rich tones of a sunset'], this top features [mention 1-2 key design elements] and is curated by award-winning colourist Shannon Hunt to ensure you radiate confidence. Wear your vibe, unapologetically. #HidingBella #CuratedFashion #DesignerTouch"