Brand Tone

Creative & Artistic, Playful & Engaging, Edgy & Niche, Enthusiastic & Passionate, Humorous

Brand Values

• •Creativity & Transformation
• •Craftsmanship & DIY Ethos
• •Community Engagement
• •Pop Culture Savviness
• •Individuality & Self-Expression

Best Practices

• •Embrace the Edge, but Keep it Playful: While skulls and darker themes are central, maintain an underlying sense of fun and creativity rather than being overly grim. The "Luigi rebellion" is a good example.
• •Use Enthusiastic & Action-Oriented Language: Words like "transform," "unleash," "create," "epic," "nightmare," "madness" fit the dynamic nature of the work.
• •Incorporate Questions & Calls to Action for Engagement: Continue asking "What's next?", "What do you think?", "Who should I make next?" to foster community and gather ideas, as seen on YouTube and TikTok.
• •Leverage Pop Culture & Hashtags Smartly: Stay current with relevant character and gaming hashtags (#fnaf, #mario, #venom, #borderlands, #catnap, #payday3) to reach target audiences, but ensure the brand's unique twist is always evident.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always reflects the visual style – artistic, a bit gritty, transformative, and focused on the "wow" factor of the before-and-after. The language should be as bold and unique as the masks themselves.

Social Perception

Positive & Admiring, Seen as Talented/Skilled, Fun & Entertaining, Niche Appeal

Copy Examples

• •It's-a-me, your worst nightmare! 🍄💀 Our latest Mario transformation is here to level up your collection. What beloved character should we twist next? Drop your nightmares in the comments! #CartoonDeadwork #CustomMask #MarioGoneMad #HorrorArt #DIYNightmare
• •Ever wondered what a Minion would look like if it bonded with a symbiote? Wonder no more! 🍌➡️⚫️ #Venomized #MinionMadness #DIYMask #PaintingChallenge #CartoonDeadwork #Marvel #DespicableMe #Skulls
• •Unleash YOUR vision. Got a dream (or a delightfully dark nightmare) for a mask? We bring it to life. You imagine it, we create it – a one-of-a-kind piece of wearable art, handcrafted just for you. Tell us your wildest ideas. Let's make something legendary. #FullyCustom #WearableArt #YourVisionOurHands #CartoonDeadwork
• •Repainting CHEAP Halloween Masks into EPIC Art! 🖌️🔥 | CartoonDeadwork DIY Transformations
• •New mask drop! 🤘 This one was a beast to create. Check out the transformation on our TikTok/YouTube! Link in bio. What should we corrupt next? #CustomCreations #MaskArt #EdgyDesigns #CartoonDeadwork