Brand Tone

Supportive, Business-Oriented, Potentially Eco-Conscious (especially for the German market).

Brand Values

• •Sustainability
• •Style
• •Quality
• •Fair Production
• •Eco-Friendly Materials

Best Practices

• •Consistently weave in messages about eco-friendly practices and fair production, especially for audiences in the German market.
• •Maintain a supportive and business-oriented tone when addressing e-commerce businesses, offering solutions and support.
• •Use German language for the German market to resonate with the local audience and emphasize sustainability.
• •Ensure all visuals and content on Hartlas.de reflect the brand's commitment to sustainability, style, and quality.
• •Monitor and engage with any relevant social media mentions to address unrelated content and build brand awareness.

Social Perception

Potential for positive perception among environmentally conscious consumers, particularly in German-speaking regions. Brand visibility is diluted by unrelated content on social media.

Copy Examples

• •Gib Nachhaltigkeit einen Style (Give Sustainability a Style) - Hartlas.de
• •Solutions for your e-commerce business.
• •Eco-friendly materials for sustainable fashion.
• •Fair production practices that you can trust.
• •Style and quality combined with sustainability.