Brand Tone

Aspirational yet Accessible, Passionate and Personal, Professional and Knowledgeable, Calm and Inviting

Brand Values

• •Personalization: Creating unique spaces that reflect the client's personality and lifestyle is a core value.
• •Atmosphere and Coziness (Gezelligheid): A strong emphasis on creating warm, inviting, and comfortable living environments. This is a recurring theme in Dutch interior preferences.
• •Quality and Aesthetics: Delivering high-quality design solutions with a keen eye for detail and visual harmony.
• •Client Collaboration: Working closely with clients, listening to their wishes, and translating them into tangible designs.
• •Transformation: The ability to transform a house into a true home, enhancing the well-being and happiness of its occupants.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, passionate, professional, calm, inviting) with examples of "do's and don'ts" for word choice, sentence structure, and overall messaging style.
• •Focus on "You" and "Your Home": Always center the copy around the client, their needs, aspirations, and how Frank Styling can help them achieve their desired home environment. This reinforces the personal and client-focused values.
• •Use Evocative and Sensory Language: Describe the feeling and atmosphere of a well-styled home (e.g., "warm embrace," "serene sanctuary," "vibrant heart of your home") to connect emotionally and highlight the transformative value.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy on social media and the website complements the visual style. If the images are warm and inviting, the language should be too. If they showcase modern elegance, the copy should reflect that level of sophistication while remaining accessible.
• •Be Authentic and Passionate: Let the genuine love for interior styling shine through. Share insights, tips, and the "why" behind design choices. Authenticity builds trust and resonates with clients looking for a passionate expert.

Social Perception

Trusted Advisor, Stylish and Modern, Client-Focused, Local and Approachable

Copy Examples

• •Headline: "Fall in Love with Your Home Again." Body: "Tired of the same four walls? Let Frank Styling help you rediscover the joy in your living space. We listen to your dreams and craft interiors that are uniquely you – stylish, comfortable, and truly inspiring. Book your personal consultation today." (Tone: Aspirational, Personal, Inviting)
• •Headline: "Your Vision, Our Expertise. Beautiful Interiors, Made Simple." Body: "Dreaming of a home that perfectly reflects your style but don't know where to start? Frank Styling offers expert interior advice, from color consultations to full restyling. We make the process seamless and the results stunning. Let's create something beautiful together." (Tone: Professional, Accessible, Collaborative)
• •Headline: "More Than Just Style. It's a Feeling." Body: "At Frank Styling, we believe a home should be a haven – a place that inspires and comforts. We focus on creating atmospheres that enhance your well-being, blending aesthetics with functionality. Experience the difference a thoughtfully designed space can make." (Tone: Passionate, Aspirational, Benefit-Oriented)
• •Social Media Post (with image of a cozy living room): "Imagine unwinding here after a long day. ✨ We love creating spaces that are not just beautiful, but also feel incredibly inviting. What does your dream cozy corner look like? #FrankStyling #InteriorDesign #HomeInspo #GezelligWonen #DutchDesign" (Tone: Inviting, Engaging, Aspirational)
• •Service Description Snippet (e.g., for Color Advice): "Unlock the Power of Color. Our expert color advice service helps you choose the perfect palette to transform your space, create mood, and reflect your personality. Say goodbye to color confusion and hello to a harmonious home with Frank Styling." (Tone: Professional, Benefit-Oriented, Reassuring)