Brand Tone

Enthusiastic & Passionate, Supportive & Empowering, Fan-Centric, Inspirational & Motivational, Direct & Sales-Oriented

Brand Values

• •Entrepreneurship
• •Innovation
• •Connection
• •Opportunity
• •Inspiration

Best Practices

• •Embrace the "Shark Tank" Excitement: Consistently use enthusiastic, slightly dramatic, and exciting language that mirrors the energy of the show. Words like "game-changing," "revolutionary," "pitch," "deal," and "innovation" fit well.
• •Champion the Entrepreneur: Frame product descriptions and brand stories around the journey and passion of the entrepreneurs. Highlight their stories and the problems their products solve.
• •Speak Directly to the Fan: Use language that resonates with viewers of "Shark Tank." Refer to memorable show moments, the Sharks themselves, and the thrill of discovery. Make them feel like insiders.
• •Maintain a Supportive and Positive Voice: Even when being direct with calls to action, the underlying tone should be supportive of both the customer's discovery process and the entrepreneurs featured.
• •Use Visual Language and Emojis (where appropriate): Especially on social media, mirror the visual and often emoji-rich communication style seen on @thesharktankhq (e.g., 🦈, ✨, 🚀, 🔥) to enhance the enthusiastic and modern feel. Ensure this aligns with the platform (e.g., more emojis on Instagram, fewer in formal emails).

Social Perception

Official Source, Curated Collection, Supportive of Small Businesses, Engagement-Focused (Instagram), Limited Direct Feedback Visible

Copy Examples

• •🔥 Straight from the Tank to your doorstep! ✨ Remember this game-changing [Product Name] from Season [X]? The Sharks loved it, and so will you! Tap the link in bio to bring innovation home. #SharkTankProducts #AsSeenOnSharkTank #Innovation #ShopNow @thesharktankhq
• •Fueling Dreams, Delivering Innovation. Shop the best of Shark Tank – all in one place. Discover your next favorite product today!
• •🚀 Big Ideas, Bigger Impact! New Shark Tank Winners Inside!
• •Want to own a piece of Shark Tank success? 🦈 The Tank Marketplace brings you the most ingenious products pitched to the Sharks. Support entrepreneurs and find something amazing! Shop The Tank Marketplace now!
• •We're not just a store; we're a celebration of the entrepreneurial spirit! 🎉 The Tank Marketplace connects you with the brilliant minds and groundbreaking products from Shark Tank. Join our community of innovators and dreamers! #SharkTank #Entrepreneurship #TheTankMarketplace