Brand Tone

Helpful and Solution-Oriented, Comfort-Focused, Quality-Conscious, Customer-Centric, Informative and Direct

Brand Values

• •Customer Satisfaction
• •Comfort and Well-being
• •Quality and Durability
• •Customization and Personalization
• •Accessibility/Reasonable Pricing
• •Environmental Responsibility

Best Practices

• •Prioritize the Customer's Need: Always frame copy around how the product solves a problem or enhances the customer's life (e.g., "Say goodbye to neck pain," "Achieve the perfect fit").
• •Use Clear, Benefit-Driven Language: Focus on the tangible benefits (comfort, pain relief, durability, perfect fit) rather than just features. Explain *how* features like "high-density foam" help the customer (e.g., "providing superior support so you won't feel the chair beneath").
• •Maintain a Helpful and Approachable Voice: Write as if you're genuinely trying to help the customer find the best solution. Use inviting language and offer guidance (e.g., "Need help with measurements? Refer to our guide!").
• •Emphasize Quality and Craftsmanship Subtly: Mention premium materials and careful construction to build trust, but avoid overly technical jargon unless explaining a direct benefit. Words like "premium," "high-quality," "durable," and "well-made" are effective.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform, reinforcing the brand's identity as helpful, quality-focused, and customer-centric.

Social Perception

Positive for product quality and customization, Appreciation for problem solving, Generally good customer service, Seen as a reliable source for custom cushions.

Copy Examples

• •Headline: End Your Search for the Perfect Fit: Custom Cushions, Made for Your Life. Body: Tired of 'almost right'? At Rulaer, we craft high-quality, comfortable cushions to your exact specifications. From reviving your beloved bench to adding ultimate comfort to your bay window, experience the difference true customization makes.
• •Headline: Drive in Comfort, Arrive Refreshed. Body: Say goodbye to driving discomfort with the Rulaer Ergonomic Car Neck Cushion. Made with premium memory foam, it provides essential support, easing neck pain and helping you maintain better posture on every journey.
• •Headline: Your Style, Your Size, Our Craftsmanship. Body: Don't settle for off-the-shelf. Choose from over 35 fabric options and let us create the perfect custom cushions that reflect your unique taste and fit your furniture flawlessly. Quality materials for lasting comfort, inside and out.
• •Headline: The Secret to a More Comfortable Home? It’s Rulaer Custom Comfort. Body: Imagine every seat in your home, perfectly cushioned for ultimate relaxation. Rulaer makes it a reality with custom-made cushions designed for your comfort and built to last. What can we create for you today?
• •Headline: Quality You Can Feel, Prices You’ll Love. Body: Experience the Rulaer difference: premium materials, expert craftsmanship, and a commitment to your comfort, all at a reasonable price. Because everyone deserves a more comfortable space.