Brand Tone

Empowering, Inclusive, Modern & Bold, Playful & Adventurous, Informative & Trustworthy

Brand Values

• •Pleasure & Fulfillment: Centered on enhancing intimacy and personal satisfaction.
• •Innovation & Quality: Committed to creating groundbreaking and reliable products.
• •Inclusivity & Accessibility: Making pleasure a safe and attainable experience for all.
• •Confidence & Connection: Aiming to empower individuals and strengthen relationships.
• •Customer-Centricity: Valuing customer feedback to drive product development.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., empowering, playful, inclusive), and "words to avoid" to ensure everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Address the customer directly, focusing on their needs, desires, and how the products can benefit their experience of pleasure and intimacy.
• •Be Confident and Direct, Yet Approachable: Discuss sensitive topics with openness and professionalism, making customers feel comfortable and understood. Avoid overly clinical or, conversely, overly crude language.
• •Emphasize Benefits Over Features: While mentioning product features is important (like 10 vibration modes), always tie them back to the emotional and experiential benefits for the user (e.g., "finding your bliss," "deeper connection").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and product packaging is harmonious and reinforces the same core brand message.

Social Perception

A progressive and open-minded brand in the sexual wellness space, a provider of a diverse range of products for enhancing intimacy, a company that champions sexual empowerment and destigmatization. Due to multiple businesses operating under the same name in different sectors (hair care, jewellery), there might be some initial brand confusion for users searching generally for "Pure Envy".

Copy Examples

• •Headline (Empowering & Bold): "Your Pleasure. Your Rules. Explore with Pure Envy."
• •Product Description Snippet (Playful & Informative): "Ready for an upgrade? Our Serenity Stick isn't just a massager; it's your new best friend for solo adventures or shared discoveries. With 10 vibration modes, finding your bliss is part of the fun." (Inspired by)
• •Social Media Post (Inclusive & Connecting): "Intimacy is a journey, not a destination. Wherever you are on yours, Pure Envy is here to help you connect, explore, and celebrate every moment. #PureEnvy #SexualWellness #LoveYourself"
• •Email Subject Line (Intriguing & Benefit-Oriented): "Unlock Deeper Connection & Unforgettable Nights."
• •Brand Statement (Trustworthy & Mission-Driven): "At Pure Envy, we believe everyone deserves to experience pleasure safely and confidently. That's why we're committed to innovative, high-quality products designed with you in mind. Redefine your boundaries."