Brand Tone

Playful and Whimsical, Creative and Passionate, Friendly and Approachable, Appreciative

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity & Originality
• •Joy & Self-Expression
• •Personal Connection
• •Passion for Art

Best Practices

• •Embrace Playful Language: Use vibrant adjectives, lighthearted phrasing, and don't be afraid of a bit of fun. Emojis can be effective when used appropriately to enhance the playful tone.
• •Highlight the "Handmade" Aspect: Consistently remind your audience that items are crafted by hand, emphasizing the care, uniqueness, and artistry involved. Use phrases like "crafted with love," "one-of-a-kind," "artisan-made."
• •Speak Directly and Personally: Use "I" and "you" to foster a connection, making the brand feel approachable and like a conversation with the creator. Share snippets of the creative journey.
• •Focus on Joy and Positivity: The products are meant to be uplifting. Let this shine through in your copy by focusing on positive emotions, brightness, and the happiness the items can bring.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of your copy aligns with the visual aesthetic of your products and branding. Bright, colorful visuals should be paired with equally cheerful and engaging text.

Social Perception

A source of unique, artistic accessories. A small, passion-driven business worthy of support. A brand that offers vibrant and cheerful products. Trustworthy due to the transparency of the handmade process and direct interaction with the creator. Fun and aesthetically pleasing.

Copy Examples

• •✨ Sprinkle a little magic into your day! ✨ Our new 'Cosmic Bloom' clay earrings have just landed, handcrafted with love and a touch of stardust. Which pair is calling your name? #JarlieWild #HandmadeEarrings #ClayCreations #WhimsicalJewelry #NewCollection
• •Mixing up some dreamy new resin shades today! 🎨 Can you guess what I'm creating next? So excited to share these little pops of joy with you soon! #WorkInProgress #StudioLife #HandmadeWithLove #JarlieWildCreations #CreativeProcess
• •Adorn Yourself in Whimsy. Discover unique, handcrafted clay and resin treasures made to brighten your world. Shop Jarlie Wild – where every piece tells a story.
• •A little treat for our amazing supporters! 💖 Get 15% off all keychain buddies this week only. Add a splash of handmade charm to your everyday! Code: SPARKLENOW #JarlieWild #HandmadeKeychains #ShopSmall #Sale #UniqueGifts
• •From a spark of an idea to a piece you can hold, every Jarlie Wild creation is a little piece of my heart. Thank you for being part of this colorful journey and letting me share my passion with you! Your support means the world. 😊