Brand Tone

Elegant & Sophisticated, Romantic & Ethereal, Personal & Intimate, Artistic & Passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Personalization
• •Timeless Beauty
• •Elegance & Romance
• •Heritage & Innovation
• •Emotional Connection

Best Practices

• •Embrace Evocative Language: Use words that conjure feelings of elegance, romance, artistry, and exclusivity (e.g., "ethereal," "bespoke," "sculpted," "timeless," "cherished," "radiance").
• •Tell Stories, Don't Just Sell Products: Frame accessories as part of a larger personal narrative or a special moment, highlighting their role in creating memories.
• •Highlight Craftsmanship and Exclusivity: Consistently mention the "handmade," "handcrafted," "couture," "bespoke," and "Parisian studio" aspects to reinforce the brand's high-end, artisanal nature.
• •Maintain a Personal and Warm Connection: Even with an elegant tone, ensure the language feels approachable and inviting, reflecting the personalized consultation service. Use "you" and "your story" frequently.
• •Ensure Visual and Textual Harmony: The sophistication and romance conveyed in the visuals (soft lighting, delicate details) should be directly mirrored in the descriptive and emotive language used in all written content. The TikTok behind-the-scenes content should still feel curated and aligned with the overall elegant aesthetic, even if more informal.

Social Perception

Exclusive & High-End, Artisanal & Unique, Romantic & Dreamlike, Trusted & Creative

Copy Examples

• •Anthemis Paris: Where Your Story Blossoms. Discover handcrafted bridal and couture accessories, uniquely designed in the heart of Paris to illuminate your most cherished moments.
• •Whispers of nature, spun into an ethereal adornment. Our handcrafted 'Sylphide' hair vine, delicately sculpted with porcelain flowers and freshwater pearls, weaves romance and Parisian elegance into your bridal narrative. Let this timeless piece be an echo of your unique radiance.
• •Behind every Anthemis creation is a dream, meticulously brought to life. The subtle gleam of a hand-set crystal, the delicate curve of a sculpted petal – it’s in these details that your personal fairytale unfolds. Book your private consultation in our Parisian atelier and let us craft a piece as unique as your journey. #AnthemisParis #HandmadeLuxury #BridalCouture #ParisianElegance #UniqueAsYou
• •Born from a passion for timeless beauty and the art of personal storytelling, Anthemis Paris was founded by Busra Ozcan in 2021. From her Parisian studio, Busra blends Eastern and Western inspirations with nature's own artistry, handcrafting each accessory to be more than an ornament – a lasting memory of your most precious milestones.
• •You're Invited to Unveil Radiance. Anthemis Paris cordially invites you to an exclusive preview of our new 'Lumière' collection. Experience the delicate artistry and romantic elegance of our latest handcrafted accessories, designed to capture the light and your unique essence. By appointment only at our Paris atelier. RSVP to begin your story.