Brand Tone

motivational, supportive, and results-oriented. It's also friendly and approachable, direct and no-nonsense, energetic, trendy, and occasionally humorous

Brand Values

• •Effectiveness and Results
• •Personalization and Individual Approach
• •Support and Availability
• •Health and Well-being
• •Practicality and Simplicity
• •Motivation and Empowerment
• •Passion for Fitness

Best Practices

• •Always Be Encouraging and Positive: Frame challenges as opportunities. Use words that uplift and motivate, avoiding overly critical or shaming language. Focus on the client's potential and journey.
• •Speak Directly to Your Audience (Use "You" and "We"): Foster a sense of partnership and personal connection. Phrases like "Your goal, our plan" or "We're here for you" create a supportive and inclusive feel.
• •Highlight Tangible Benefits and Real Results: Back up claims with specifics where possible (e.g., "easy-to-make meals," "clear exercise descriptions"). Showcase success stories and testimonials to build trust and illustrate the effectiveness of the programs.
• •Maintain an Approachable and Relatable Voice: While showcasing expertise, avoid overly technical jargon unless explained. Use conversational language, especially on social media. Incorporate a friendly, "we've been there" attitude, reflecting the founders' own fitness journeys.
• •Be Action-Oriented and Clear with Calls to Action: Encourage immediate engagement. Use clear and direct CTAs like "Start Your Transformation Today," "Get Your Plan Now," or "Join the Challenge." Make it easy for potential clients to understand the next step.

Social Perception

Positive for Users, Engaged Online Community, Trustworthy Experts, Motivational Source

Copy Examples

• •Headline: Stop Dreaming, Start Doing. Your Transformation Begins with Fat Killer. Body: Tired of plans that don't deliver? At Fat Killer, we provide personalized diet and training that fits *your* life and *your* goals. We're with you every step of the way. Ready to see real results? Let's crush it together! #FatKiller #YourPlanYourResults
• •Headline: Eat What You Love, Get the Body You Want! Body: Who said healthy eating has to be boring or complicated? Our custom meal plans are packed with delicious, easy-to-make recipes designed around your preferences. Finally, a diet you can actually stick to! Discover your personalized Fat Killer plan today.
• •Headline: From "Before" to "Wow!" - Join the #FatKillerChallenge! Body: See what 100 days of dedication (and our expert guidance!) can do. Get your personalized training and diet plan, join our supportive community, and get ready to unveil your best self. Your amazing transformation is waiting! #WYZWANIE100DNI #FitnessJourney
• •Headline: Your Goals + Our Expertise = Unstoppable Results. Body: Mateusz and Szymon are here to cut through the noise and give you a straightforward path to success. No fads, no impossible restrictions – just proven strategies tailored for you. Questions? DM us on Instagram! We’re here to help you succeed.
• •Headline: Don't Just Lose Weight, Kill Fat & Build Strength! Body: Whether you want to shed those extra kilos or build lean muscle, our comprehensive online coaching provides the exact roadmap. We give you the plan, you bring the dedication. Let's build your dream physique, starting now!