Brand Tone

Playful, Sassy, Approachable, Friendly, Celebratory

Brand Values

• •Self-Love and Empowerment
• •Love of Coastal Living
• •Quality and Craftsmanship
• •Community and Support for Local Artists
• •Joy and Fun
• •Pet-Friendly
• •Authenticity

Best Practices

• •Incorporate playful and sassy language to redefine 'basic' in a positive light.
• •Highlight the 'Handmade' and 'Unique' aspects of the products, emphasizing artist collaborations and small-batch items.
• •Use inclusive and celebratory language to promote self-love and empowerment.
• •Showcase the brand's support for local artists and community engagement.
• •Maintain an approachable and friendly tone in customer interactions and marketing materials.

Social Perception

Positive, trustworthy, appreciation for uniqueness, high-quality product, and incredible customer service.

Copy Examples

• •"Mermaids, Seaweed, and Salty Jokes are what it's all about" - Candle description.
• •"Redefining 'basic' as a celebration of coastal chic, sassy style, and self-love for beach enthusiasts."
• •"Fintastic beach inspired handmade products" - Etsy Shop description.
• •"PaddleWithPurpose #BasicBeachesSUP" - Stand-up Paddle Board promotion.
• •"Embrace your inner basic beach!" - General brand slogan.