Brand Tone

Positive & Uplifting, Authentic & Personal, Creative & Artistic, Gentle & Kind, Nature-Inspired

Brand Values

• •Joy & Positivity: Spreading happiness and optimism through art.
• •Creativity & Self-Expression: Celebrating the power of art and encouraging others in their creative pursuits.
• •Authenticity: Being true to her style and sharing her genuine self.
• •Connection with Nature: Drawing inspiration from the natural world and promoting its beauty.
• •Community & Kindness: Fostering a supportive and engaging community around her work.
• •Craftsmanship & Quality: Evident in the detail of her artwork and the presentation of her products.

Best Practices

• •Embrace Positivity: Always lean towards uplifting, encouraging, and hopeful language. Avoid overly critical, cynical, or negative phrasing.
• •Stay Authentic & Personal: Share genuine thoughts, inspirations, and behind-the-scenes moments. Use "I" and connect directly with your audience as Celine, the artist.
• •Infuse Nature & Art: Weave in references to nature, the creative process, colors, and artistic elements, as these are core to the brand's visual and thematic identity.
• •Use Gentle & Kind Language: Opt for soft, approachable, and inclusive words. Make your audience feel welcomed and understood.
• •Maintain Visual-Verbal Harmony: Ensure your copy complements the visual style of your artwork. If the art is whimsical and colorful, the language should reflect that, rather than being overly formal or stark.

Social Perception

Talented Artist, Source of Inspiration, Authentic Creator, Positive Influence, High-Quality Art

Copy Examples

• •Instagram Post (New Print Release): "Hello lovelies! ✨ Thrilled to share a new piece of sunshine for your walls – 'Bloom with Grace.' This illustration was inspired by the first wildflowers of spring and a reminder that beauty unfolds in its own time. Hope it brings a little joy to your day! Available now in the shop (link in bio!). #ArtPrint #FloralIllustration #PositiveVibes #CelineClusmanArt #NewRelease"
• •Email Newsletter (Studio Update/Blog): "A little peek from my sunny studio corner this week! 🌿 I've been busy sketching new ideas inspired by a recent walk in the forest – there's something so magical about the light filtering through the leaves, isn't there? Read more about my latest inspirations and a few creative prompts on the blog today. Wishing you a beautiful and art-filled week! Warmly, Celine. #CreativeJourney #ArtistLife #NatureInspiration #Illustration"
• •Product Description (Art Print): "Let this whimsical 'Forest Friends' art print bring a touch of enchantment and gentle wonder to your favorite space. Illustrated with love and featuring a charming woodland scene, it’s a perfect reminder to appreciate the little magical moments in everyday life. Printed on high-quality, sustainable paper, ready to brighten your home. #WallArt #NurseryDecor #WoodlandCreatures #IllustrationPrint #JoyfulArt"
• •Instagram Story (Engaging Question): "Good morning, creative souls! ☀️ Quick question for you today: What little thing has sparked joy for you this week? For me, it was watching the bees buzzing around my lavender! Share your moments below, let's spread some positivity! 👇 #SparkJoy #CommunityLove #DailyInspiration #ArtistCommunity"
• •Website 'About Me' Snippet: "Hi, I'm Celine, a French illustrator and lettering artist with a heart full of flowers and a passion for spreading joy through art. I believe in the power of a positive message and the simple beauty found in nature. My hope is that my creations bring a little sunshine and inspiration into your world. ✨"