Brand Tone

Trendy and Fashion-Forward, Professional yet Approachable (especially for B2B), Helpful and Supportive (for B2B), Enthusiastic and Passionate

Brand Values

• •Trend Curation and Marketability: Their core value is providing retailers with carefully selected, on-trend jewelry that is likely to sell.
• •Quality and Design: They highlight a multi-stage curation and design process. Customer reviews on Faire also mention "good quality."
• •Customer Success (for B2B): Sessori expresses a passion for "providing retailers with everything they need to be successful in their business."
• •Accessibility to Fashion: By focusing on wholesale and translating trends into a wide range of accessories, they aim to make it "easy to experiment with style."
• •NYC Inspired: They frequently mention their New York City location and design headquarters, implying a connection to the city's fashion scene.

Best Practices

• •Stay Current with Trends: Continuously research and incorporate current fashion and social media trends into your language and visuals. This reinforces the "trendy" aspect of the brand.
• •Segment Communication: While maintaining core values, slightly adapt the tone for different platforms and audiences. For example, be more professional and benefit-driven in B2B communications (emails, LinkedIn if used) and more playful and visual on B2C-facing platforms like TikTok and Instagram, even if the ultimate goal is wholesale.
• •Emphasize NYC Connection: Subtly weave in the New York City origin where relevant (e.g., "NYC-inspired designs," "From our NYC studio") to build on the fashion authority associated with the city.
• •Focus on Retailer Success: In B2B copywriting, consistently highlight how Sessori helps retailers succeed – through curated trends, quality products, and ease of selection. Use supportive and empowering language.
• •Visual and Verbal Cohesion: Ensure that the visual style of product photography and social media posts aligns with the verbal tone (e.g., clean, modern, and vibrant visuals to match a trendy and fashion-forward voice). Maintain consistency in hashtags and calls to action.

Social Perception

For B2B (Retailers): Sessori is perceived as a reliable source for trendy wholesale jewelry. Positive reviews on Faire indicate satisfaction with product quality and service. Their goal of eliminating guesswork for retailers is likely appreciated. For B2C (End Consumers, though primarily a B2B focus): While their main target is wholesale, their products (like moissanite and lab-grown diamonds) align with a growing consumer segment looking for affordable, ethical, and fashionable alternatives to traditional fine jewelry. Their presence on platforms like TikTok suggests an awareness of current consumer trends. General Online Presence: Sessori appears active in reaching potential wholesale clients, as seen on Reddit. Their social media showcases products effectively. There's little negative sentiment found in the searches; most customer feedback available is positive, focusing on product appeal and quality.

Copy Examples

• •✨ NYC Fresh Drops! ✨ Your shelves are calling for these NEW trend-setting pieces. Straight from our design studio to your store – get ready for your next bestsellers! 😉 #SessoriNYC #WholesaleJewelry #NewCollection #FashionJewelry #MustHaveAccessories
• •Stop guessing, start selling! 📈 At Sessori, we curate the hottest jewelry trends so you don't have to. Our latest collection is packed with profit-making potential. Unlock your Sessori wholesale discount today! [Link to Website] #SessoriWholesale #JewelryTrends #RetailSuccess #B2BJewelry
• •Bag game STRONG! 🔥 These viral-worthy charms are flying off the shelves. Tap to stock up and give your customers the accessories they *really* want! #BagCharms #WholesaleAccessories #SessoriFinds #TikTokMadeMeBuyIt #JewelryVendor
• •Based in the ❤️ of NYC, Sessori delivers trend-driven wholesale jewelry designed to dazzle your customers and boost your sales. Discover unique pieces, curated with passion. Partner with us today! #Sessori #NYCFashion #WholesaleJewelrySupplier #BoutiqueJewelry #FashionWholesale
• •Sparkle with confidence! ✨ Our stunning lab-grown Moissanite rings offer an ethical and affordable way to embrace luxury. Perfect for the modern trendsetter. Explore the brilliance at Sessori.com. #MoissaniteJewelry #LabGrownDiamonds #EthicalJewelry #SessoriStyle #AffordableLuxury