Brand Tone

Supportive & Caring, Informative & Reassuring, Modern & Stylish, Community-Oriented, Approachable & Friendly

Brand Values

• •Quality & Safety
• •Comfort & Well-being
• •Functionality & Practicality
• •Modern Design & Aesthetics
• •Parental Support & Community

Best Practices

• •Understand Your Audience Deeply: Always write with the new parent, expecting parent, or gift-giver in mind. Address their needs, concerns, and aspirations with empathy and understanding.
• •Emphasize Benefits, Not Just Features: While features are important (e.g., "organic cotton"), translate them into tangible benefits ("soft and gentle on your baby's sensitive skin, giving you peace of mind").
• •Use Warm, Inclusive, and Reassuring Language: Words like "gentle," "cozy," "secure," "support," "easy," and "joyful" align with the caring tone. Avoid overly technical jargon unless clearly explained.
• •Maintain Visual and Verbal Harmony: Ensure the tone of your copy matches the style of your visuals. If your images are serene and modern, your copy should reflect that.
• •Create a Tone of Voice Guide: Document key aspects of your brand voice (e.g., vocabulary to use/avoid, sentence structure preferences, level of formality) and share it with anyone creating content for the brand to ensure consistency across all platforms.

Social Perception

Trusted Retailer of Quality Baby Gear, Focus on Parent and Baby Comfort, Aesthetically Pleasing, Helpful Resource

Copy Examples

• •Instagram Post (Image: Baby sleeping peacefully in a Najell SleepCarrier): Sweet dreams are made of these ✨. Our Najell SleepCarrier babynest gives your little one a cozy and secure spot to rest, wherever you are. Because when they sleep soundly, you can too. #ThibsBabyClub #Najell #BabyNest #PeacefulParenting #ScandinavianDesign
• •Facebook Ad (Targeting expecting parents): Preparing for your new arrival? At Thib's Baby Club, we've curated a collection of beautifully designed, practical baby essentials to make those early days smoother and more joyful. Discover comfort and style for you and your baby. Shop now! [Link] #NewCollection #BabyEssentials #ParentingJourney #ThibsLoves
• •Product Description Snippet (for a baby carrier): Experience the freedom of keeping your baby close while your hands stay free. Our ergonomic baby carriers are designed for ultimate comfort for both you and your little explorer, blending smart Scandinavian design with everyday practicality. Adventure together, comfortably.
• •Email Subject Line (for a newsletter): Hello, Super Parent! 👋 Discover Tips & Treats from Thib's Baby Club
• •TikTok Video Caption (Video: Quick demo of a maternity pillow's versatility): Pregnancy comfort just got an upgrade! 😍 This isn't just a pillow, it's your new best friend. #ThibsBabyClub #PregnancyHacks #MaternityPillow #MomToBe #BabyOnBoard #ComfortIsKey