Brand Tone

warm, personal, and caring. It's also aspirational yet accessible

Brand Values

• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Handmade & Attention to Detail
• •Customer-Centric
• •Family & Love
• •Small Business & Authenticity

Best Practices

• •Always Emphasize the "Handmade" and "Personal" Touch: Consistently use phrases like "lovingly handmade," "made just for you," "embroidered with care" to reinforce the brand's core identity.
• •Maintain a Warm and Appreciative Voice with Customers: When responding to comments, messages, or sharing user-generated content, use friendly, grateful, and personal language. Make customers feel valued.
• •Showcase the "Why" - The Personal Story: Periodically weave in elements of the founder's story and the inspiration behind the brand to maintain authenticity and relatability. This connects with customers on an emotional level.
• •Use Soft, Evocative Language for Product Descriptions: Words like "softest," "gentle," "cherish," "keepsake," "adorable," "beautifully" align with the products and the emotional nature of purchasing for babies and children.
• •Visual Consistency Reinforces Tone: Ensure that photography and visual branding (colors, fonts) across all platforms remain soft, clean, and child-focused, which naturally complements the warm and caring verbal tone.

Social Perception

that of a trustworthy, high-quality small business providing beautiful, handcrafted personalized items for children

Copy Examples

• •Instagram Post (Image: Flat lay of a personalized embroidered baby jumper with a cute toy): Wrap your little one in love ✨ Our beautifully embroidered jumpers are more than just clothing; they're a keepsake, lovingly handmade in our UK studio. Personalise yours today and make those precious moments even more special. #OliveAndCo #HandmadeWithLove #PersonalisedBabyGift
• •Facebook Ad (Carousel: Showing different personalized items - blanket, romper, hat): From sleepy snuggles to playful adventures, Olive & Co. has the perfect personalized touch for your baby or child. 🥰 Discover our range of high-quality, embroidered clothing and accessories – all lovingly handmade just for them. Shop the collection now! #OliveAndCoKids #PersonalisedGifts #UKSmallBusiness
• •Website Banner (Homepage): Olive & Co: Beautifully Embroidered, Lovingly Handmade. Unique personalised clothing & accessories for your little stars.
• •TikTok Video Caption (Video: Showing the embroidery machine stitching a name, then the final folded product): That feeling when a new personalised piece is ready! 😍 Lovingly handmade by me, for your little one. What name should we embroider next? ✨ #OliveAndCo #Embroidery #SmallBusinessUK #BabyFashion #PersonalisedChildrensClothing
• •Email Newsletter Snippet (Subject: A Special Touch for Your Little One): Hi [Customer Name], at Olive & Co., we believe every child deserves something as unique as they are. That's why I started this journey – to create high-quality, affordable, and beautifully personalised pieces, handmade with the utmost care. Discover our latest arrivals and find the perfect gift or everyday treasure. [Link to New Arrivals]