Brand Tone

Knowledgeable & Authoritative, Supportive & Encouraging, Community-Focused, Appreciative & Passionate, Direct & Informative, Slightly Alternative/Niche

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Inclusivity & Body Positivity
• •Customer Empowerment & Education
• •Community Building
• •Value for Money

Best Practices

• •Prioritize clarity and detail: Always provide comprehensive information about sizing, materials, fit, and suitability for different experience levels. This reinforces the knowledgeable and supportive aspects of the brand.
• •Celebrate Your Community: Regularly feature user-generated content and engage actively and positively in comments and messages. This fosters the community-focused and appreciative values.
• •Educate and Empower: Share tips on corset care, styling, and the journey of corsetry. This positions the brand as an authoritative yet encouraging guide.
• •Maintain Visual Cohesion: Use high-quality imagery that reflects the brand's aesthetic (alternative, vintage-inspired, transformative) across all platforms, reinforcing its niche appeal and quality focus.
• •Be Authentic and Passionate: Let genuine enthusiasm for corsetry and customer satisfaction shine through in all communications. Avoid overly corporate or generic language; instead, speak directly to the interests and aspirations of the corset community.

Social Perception

Respected & Trusted, Go-To Brand for Specific Silhouettes, Good Entry Point, Responsive & Engaged, Aspirational & Transformative

Copy Examples

• •✨ Unleash your inner icon. ✨ Introducing the 'Midnight Bloom' Overbust – meticulously crafted for a dramatic hourglass curve and unparalleled support. Available now in sizes 18"-38". Dare to define your silhouette? Shop link in bio. #MysticCityCorsets #NewCollection #CorsetLove #Hourglass
• •New to corsetry? 🤔 We've got you! Our latest blog post breaks down everything you need to know about 'seasoning' your new Mystic City corset for comfort and longevity. Your journey to the perfect fit starts here. Read now: [Link] #CorsetCare #MysticCityTips #WaistTrainingJourney #CorsetCommunity
• •Regram via @[CustomerHandle] looking absolutely breathtaking in our MCC94! 🔥 We LOVE seeing how you style your Mystic City pieces. Tag us @_mysticcity_ and use #MysticCityMoments for a chance to be featured! #CustomerLove #CorsetFashion #StyledByYou #AlternativeFashion
• •Ready to find your perfect cinch? Our Summer Silhouette Sale is ON! Get 15% off select styles, including best-sellers. Limited stock – shape your dreams before they're gone! Shop Now. #MysticCitySale #CorsetDeals #LimitedTimeOffer
• •Experience the Mystic City difference. ✅ Quality construction. ✅ Inclusive sizing. ✅ Unforgettable curves. We're passionate about crafting corsets that empower you to embrace your unique style. Discover your perfect fit today. [Shop Link] #AuthenticCorsetry #BodyConfidence #MysticCityCorsets