Brand Tone

warm, inviting, aspirational, and focused on self-care and affordable luxury

Brand Values

• •Quality Craftsmanship
• •Eco-Friendliness
• •Sensory Experience & Well-being
• •Affordable Luxury
• •Joy and Passion

Best Practices

• •Embrace Evocative Language: Use rich, sensory words to describe not just the scents, but the feelings and atmospheres they create (e.g., enveloping, serene, uplifting, cozy).
• •Maintain a Warm and Friendly Voice: Address the audience directly, ask questions, and use a conversational style that feels approachable and personal, like talking to a friend about their well-being.
• •Highlight Core Values Consistently: Weave in mentions of handmade, eco-friendly, soy wax, and quality ingredients naturally within product descriptions, social media posts, and About Us narratives. This reinforces brand identity and trust.
• •Focus on the "Why" (The Experience): Go beyond describing product features. Emphasize the benefits – relaxation, creating a mood, self-care, transforming a space, evoking memories. Connect the products to desired emotional outcomes.
• •Visually Align Copy: Ensure the tone of the copy matches the aesthetic of the visuals used. If the imagery is luxurious and calming, the copy should reflect that. This is well-executed on their Instagram.

Social Perception

Customers and the public likely perceive Aromas by Glow as a provider of high-quality, aesthetically pleasing, and beautifully scented handmade candles and wax melts. The emphasis on eco-friendly practices and the self-care narrative likely resonates positively with consumers who value wellness and sustainable products. The brand appears to be building a community around the enjoyment of home fragrance and creating a cozy, inviting atmosphere. The consistent visual branding on Instagram and the engaging, often aspirational content on TikTok contribute to this perception.

Copy Examples

• •Headline: Unwind Your Day, Ignite Your Senses. Body: Sink into serenity with Aromas by Glow. Our handmade soy candles transform your space into a haven of tranquility. What scent will define your escape tonight? #AromasByGlow #HandmadeHeaven #EveningRitual
• •Headline: That Weekend Feeling, Bottled. (Or, rather, poured!) Body: Cozy corners, soft blankets, and the gentle flicker of an Aromas by Glow candle. Elevate your downtime with our eco-friendly, luxurious scents. Discover your new favorite way to relax. #SoyCandles #LuxuryScents #WeekendVibes #SelfCareSunday
• •Headline: Gift a Moment of Glow. Body: Looking for the perfect present? Give the gift of ambiance and beautiful fragrance. Aromas by Glow handmade candles and wax melts are crafted with love, perfect for saying "you deserve to relax." #GiftIdeas #HandmadeWithLove #AromasByGlow #SupportSmallUK
• •Headline: From Our Hands to Your Home. ✨ Body: Each Aromas by Glow candle is poured with passion and the finest eco-friendly ingredients. Experience the difference that handmade quality makes. Tap to shop our latest collection. #ArtisanCandles #EcoFriendlyHome #ScentedSoyCandles #BehindTheGlow
• •Headline: Create Your Sanctuary. Body: Let the subtle scents of Aromas by Glow transport you. Whether it's the calming notes of lavender or the invigorating burst of citrus, find the perfect aroma to make your home a true sanctuary. What’s your go-to mood-setting scent? #HomeFragrance #Wellbeing #Aromatherapy #MySanctuary #AromasByGlow