Brand Tone

informative, confident, and quality-focused. aspirational and empowering. partnership-oriented and supportive. engaging and promotional

Brand Values

• •Quality: A primary focus on providing high-quality, 100% unprocessed Vietnamese human hair.
• •Authenticity & Purity: Emphasizing "naturally soft, strong, and unprocessed" Vietnamese hair, free from chemicals and silicone.
• •Customer Empowerment & Trust: Believing that premium hair empowers clients to express style and confidence, and aiming to build long-term partnerships based on trust, consistency, and transparency.
• •Ethical Sourcing & Responsibility: Commitment to ethical sourcing and sustainable practices, working closely with local artisans and communities in Vietnam.
• •Client Success (B2B): Passionate about supporting salon owners, beauty entrepreneurs, and distributors with consistent quality and private label services to help them grow their own brands.
• •Precision & Care: Handling every order with the highest care and attention to detail, ensuring clients receive exactly what they requested.
• •Experience & Expertise: Highlighting nearly 10 years of experience in the hair export industry and use of advanced technology.

Best Practices

• •Prioritize "Quality" and "Authenticity": Always lead with the superior quality and natural, unprocessed nature of the Vietnamese hair. Use descriptive words that convey luxury, durability, and purity.
• •Educate and Inform: Back up claims with factual information about the hair's origin, ethical sourcing, and benefits (e.g., "naturally soft, strong," "chemical-free"). This builds trust and positions the brand as an expert.
• •Speak to Empowerment: Frame the product as a tool for self-expression, confidence, and enhancing personal or business brands. Use language that inspires and uplifts.
• •Maintain Transparency and Trust: Especially in B2B communications, emphasize long-term partnerships, reliability, and clear communication. For all customers, be clear about product specifications and processes.
• •Adapt for Platform, but Keep Core Message: While the style might be more conversational on TikTok versus a formal B2B email, the core messages of quality, authenticity, and empowerment should remain consistent. Ensure all copy aligns with the established brand values.

Social Perception

Generally positive, particularly concerning product quality and authenticity. Customers seem to be those who prioritize the quality and natural look of hair extensions and are willing to invest in a premium product. For B2B clients, the perception is that of a reliable wholesale supplier offering good quality hair for their businesses.

Copy Examples

• •Headline (Website/Social Media): "Experience the Unrivaled Purity of Vietnamese Raw Hair. LucyRawHair: Where Quality Meets Confidence."
• •Instagram Post Caption: "Transform your look with the natural brilliance of LucyRawHair. Our ethically sourced Vietnamese extensions offer unmatched softness and durability, empowering your unique style. Swipe to see the difference, DM us for your perfect match! ✨ #LucyRawHair #VietnameseHair #LuxuryExtensions #HairTransformation #EthicallySourced"
• •B2B Email Subject: "Elevate Your Salon's Offerings with Premium Vietnamese Raw Hair – LucyRawHair Wholesale." Body Snippet: "Partner with LucyRawHair and provide your clients with the exceptional quality they deserve. We offer reliable, consistent, and ethically sourced Vietnamese raw hair, alongside dedicated support to help your brand flourish. Let's build beauty, together. Learn more about our wholesale program: [Link]"
• •TikTok Video Script Snippet (Voiceover): "Tired of extensions that don't last? 🙅‍♀️ This is 100% unprocessed Vietnamese raw hair from LucyRawHair! See that shine? Feel that softness? It's all natural, chemical-free, and built to last. Want this quality for your clients or yourself? Link in bio! #RawHair #HairVendor #QualityHair #NoMoreBadHairDays"
• •Product Description Snippet: "Indulge in the luxurious feel of our meticulously crafted Vietnamese Weft Hair. Sourced from healthy donors and completely unprocessed, each bundle promises enduring strength, natural movement, and effortless styling. Invest in hair that not only looks incredible but reflects your commitment to authentic beauty."