Brand Tone

Enthusiastic & Passionate, Knowledgeable & Expert, Community-Focused & Friendly, Approachable & Service-Oriented, Active & Energetic

Brand Values

• •Passion for Watersports
• •Quality Products
• •Customer Satisfaction & Service
• •Community Building
• •Expertise & Authenticity
• •Fun & Lifestyle

Best Practices

• •Speak Like a Rider: Use authentic language and terminology that resonates with the watersports community. Avoid overly corporate jargon. Emphasize shared experiences and passion.
• •Prioritize Enthusiasm and Positivity: Let the genuine excitement for watersports shine through. Focus on the fun, adventure, and thrill of the lifestyle.
• •Be Genuinely Helpful and Knowledgeable: Position copy as advice from experienced riders. Offer tips, insights, and be ready to answer questions thoroughly, showcasing expertise without being condescending.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "our community"). Encourage interaction, user-generated content, and highlight shared experiences. Make customers feel like they're part of the Big Wake family.
• •Keep it Energetic and Action-Oriented (where appropriate): Especially for product descriptions and calls to action related to riding, use active verbs and vivid descriptions that evoke the feeling of being on the water. For lifestyle apparel, lean into the relaxed, fun aspect of boat life.

Social Perception

Positive for Apparel & Service, Seen as Part of the Watersports Community, Trusted Source for Gear (Implied), Associated with "Boat Life"

Copy Examples

• •Carve harder, fly higher! 🚀 The new [Board Name] from [Brand] just dropped, and trust us, it's a game-changer. Rider-owned and tested, we know this board will elevate your wake game. Got questions on setup? Slide into our DMs – we're stoked to help you dial it in! #BigWake #Wakeboarding #NewGear #RiderOwned
• •Sun's out, ropes out! Who's joining us for our Thursday Night Ride Series this week? All levels welcome – it's all about sharing the stoke, making new wake buddies, and enjoying those perfect evening sets. Let us know if you're coming! #ShopBigWake #WakeCommunity #LakeLife #Watersports
• •More than just a shop, Big Wake is a passion project fueled by countless hours on the water. We're riders, just like you, dedicated to bringing you the best gear and advice to make every session epic. Your adventure starts here. #BigWakeLife #WatersportsPassion #RiderDriven
• •Live that boat life in style! 🚤 Our new 'Unsalted & Shark-Free' tee is perfect for those lazy lake days or repping your river pride. Super soft, rider-approved comfort. Grab yours and make some waves! [Link in bio] #BigWakeApparel #BoatLife #LakeFashion #RiverLife
• •Got a gear question? Need help choosing the perfect setup? Don't sweat it! Our crew of passionate riders is here to provide expert advice and ensure you get exactly what you need for an awesome time on the water. Contact us today – we're ready to chat! #BigWakeSupport #CustomerService #WatersportsExperts