Brand Tone

Passionate & Enthusiastic, Supportive & Artist-Focused, Authentic & DIY-Ethos Driven, Community-Oriented, Knowledgeable & Credible

Brand Values

• •Dedication to Music & Artists
• •Nurturing Emerging Talent
• •Quality & Innovation
• •Independence
• •Authenticity
• •Community Building

Best Practices

• •Always let genuine enthusiasm for the music and artists shine through. Avoid overly corporate or sterile language.
• •Make artists the heroes of your narrative. Highlight their talent, stories, and hard work. Your role is the supportive platform.
• •Address your audience as part of a shared community ("the 6131 family," "fellow music lovers"). Encourage interaction and make fans feel involved.
• •Be transparent and honest. If you have a DIY ethos, let that subtly show. Avoid hype that feels insincere or doesn't match the music's vibe.
• •While the format might change (e.g., shorter for Twitter, more visual for Instagram), the core tone—passionate, supportive, authentic—should remain consistent across your website, social media, emails, and any press communications.

Social Perception

Respected & Reputable, Tastemaker, Supportive of Artists, Diverse Roster, Passionate & Genuine

Copy Examples

• •FRESH PRESS! 🔥 So incredibly stoked to unleash the brand new LP from [Artist Name] - '[Album Title]' out worldwide today! We knew from the first listen that these tracks were something special. Dive in and discover your new favorite record. Link in bio! #6131Records #NewMusic #[ArtistName] #[Genre]
• •FROM THE GROUND UP: We're constantly blown away by the journey of [Artist Name]. From their early demos to this stunning new single, it's an honor to be part of their story. Hear their evolution and why we believe they're a voice you need to hear. More on our blog. [Link] #ArtistSpotlight #SupportIndieMusic #6131Family
• •[Number] years of passion, [Number] years of independent music, [Number] years of YOU. Thanks for being on this journey with 6131 Records. We started this to share the music we love, and because of your support, we're still here, louder than ever. Here's to many more! 🤘 #6131Records #[Number]YearsIndie #MusicCommunity
• •Rep your love for real music. Our latest [Merch Item] just dropped, designed with the same passion we put into our records. Every purchase directly supports our artists and helps us keep the indie spirit alive. Grab yours before they're gone! [Link to store] #IndieMerch #6131Records #WearYourMusic
• •The heart of 6131 Records is discovering vibrant, authentic new music. While we can't listen to everything, we're always keeping an ear out for artists who share our passion. If you think your sound aligns with the 6131 family, check out our (updated/newly opened) demo guidelines here: [Link]. We're excited by the future of independent music. #NewMusicDiscovery #IndieArtists #6131Records