Brand Tone

Informative and aspirational, emphasizing well-being and the benefits of crystals.

Brand Values

• •Authenticity
• •Well-being
• •Education
• •Quality
• •Community

Best Practices

• •Use educational content to showcase expertise in crystals and lithotherapy.
• •Maintain a consistent visual aesthetic across all platforms.
• •Engage with followers through questions and interactive content.
• •Incorporate user-generated content to build community.
• •Use clear and concise language, avoiding overly technical jargon.

Social Perception

A trusted source for high-quality crystals and information on lithotherapy, promoting well-being and a holistic lifestyle.

Copy Examples

• •"Discover the power of crystals to enhance your well-being. Shop our collection today!"
• •"Learn about the healing properties of amethyst and how it can promote calmness and clarity."
• •"Create a serene space with our carefully curated selection of crystals for meditation and relaxation."
• •"Elevate your everyday with the subtle energy of crystals. Find the perfect piece for your journey."
• •"Join our community of crystal enthusiasts and share your experiences and insights."