Brand Tone

Artistic & Poetic, Minimalist & Elegant, Conscious & Ethical, Personal & Authentic, Gentle & Delicate

Brand Values

• •Originality & Artistry: "Design autoral" is a core tenet, emphasizing unique, creator-driven pieces.
• •Craftsmanship & Quality: Commitment to manual processes and high-quality materials like 950 silver and 18k gold.
• •Sustainability & Responsibility: Using recycled metals and aiming for minimal waste in production.
• •Meaning & Storytelling: Creating "jewelry with meaning" that tells stories.
• •Local Production & Small Scale: Valuing local craftsmanship and a more personal, less mass-produced approach.

Best Practices

• •Embrace Poetic Simplicity: Use evocative and artistic language, but keep it concise and elegant. Avoid overly complex jargon. Focus on the emotion and story behind the jewelry.
• •Highlight "Autoral" and Craftsmanship: Consistently reinforce that the pieces are original designs by Lila Deux and are handcrafted with care. Use terms like "design autoral," "feito à mão" (handmade), "processos manuais" (manual processes).
• •Weave in Values: Subtly integrate the brand's values of sustainability (recycled gold/silver, minimal waste), local production, and creating meaningful pieces into product descriptions, social media posts, and storytelling.
• •Maintain a Gentle and Personal Voice: Write as if Lila Deux herself is speaking or sharing her passion. Use a warm, approachable, yet sophisticated tone. Address the audience with a sense of connection.
• •Ensure Visual and Textual Harmony: The minimalist, artistic, and delicate aesthetic of the jewelry and photography should be mirrored in the copywriting. The words should complement and enhance the visual experience, creating a cohesive and immersive brand world.

Social Perception

Artistic, high-quality, and ethically minded. A personal, artist-driven brand. Customers appreciate unique, handcrafted jewelry with a story, and the sustainable aspects.

Copy Examples

• •Instagram Post (Image: Close-up of a delicate silver necklace on a linen fabric): Whispers of silver, crafted by hand. Our [Necklace Name] isn't just an adornment, but a story waiting to be worn. Discover the poetry in simplicity. #MinuscaJoias #DesignAutoral #Prata950 #JoiasComSignificado #FeitoAMão
• •Website Product Description (For a gold ring with a small, ethically sourced gemstone): The 'Aurora' Ring. A delicate band of recycled 18k gold embraces a consciously chosen [Gemstone Name], like the first light of dawn. Each ring, a testament to mindful craftsmanship and enduring beauty. Designed by Lila Deux, made to be treasured. #Minusca #JoalheriaAutoral #Ouro18k #Sustentabilidade #JoiaComAlma
• •Email Newsletter Snippet (Announcing a new collection): Dear [Customer Name], This season, Lila Deux draws inspiration from [Inspiration Source, e.g., 'the quiet strength of blooming wildflowers']. Our new collection, 'Resiliência', features handcrafted pieces that speak of delicate power and the beauty of unique journeys. Explore designs born from art and intention. #MinuscaJoias #LilaDeux #NovaColeção #DesignComProposito
• •"About Us" Page Excerpt: At Minusca, we believe jewelry is more than metal and stone; it's a language. Lila Deux, our founder and designer, pours her vision into each piece, creating wearable art that resonates with personal narratives. We are committed to local, small-scale production, honoring manual processes and treading lightly on the earth with recycled precious metals. Our joias são feitas para contar histórias – a sua história.
• •Social Media Ad (Short video showing hands carefully crafting a piece): From our hands to yours. ✨ Experience the soul of authoral jewelry. Minusca: Where design, meaning, and sustainable craftsmanship meet. Shop the collection – Link in bio. #MinuscaJoalheria #CraftedWithCare #SlowFashionJewelry #EthicalLuxury #JoiasUnicas