Brand Tone

Elegant & Sophisticated, Confident & Empowering, Quality-Conscious, Approachable & Customer-Focused

Brand Values

• •Elegance & Style
• •Quality & Craftsmanship
• •Comfort
• •Customer Confidence
• •Authenticity
• •Expression

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core tone characteristics (e.g., Elegant, Confident, Quality-Focused, Approachable) and provide 'Do' and 'Don't' examples for words, phrases, and sentence structures for each.
• •Instead of 'We create high-quality dresses,' try 'You'll feel the exceptional quality and comfort in every dress.' This aligns with Pavinatte's stated commitment 'com você' (with you).
• •Use words that evoke sophistication (e.g., 'impeccable,' 'refined,' 'luxurious touch') and empowerment (e.g., 'radiate,' 'bold,' 'unleash,' 'own your style').
• •Clearly outline materials, fit, and care instructions.
• •Ensure Consistency Across All Platforms: The elegant and confident tone used on the website should be adapted (but not lost) for the more visual and fast-paced environments of Instagram and TikTok. Use visuals that reinforce this tone, and ensure captions, while potentially shorter or more direct, still reflect the brand's core values of elegance and quality.

Social Perception

Positive, Fashion-Forward, Niche but Growing, Trustworthy

Copy Examples

• •Vista sua Melhor Versão (Dress Your Best Version).
• •Shop now for pieces designed to inspire confidence.
• •Discover our elegant and modern women's fashion.
• •Experience the sophistication and authenticity in our designs.
• •Feel confident in any occasion with Pavinatte.