Brand Tone

Elegant, Delicate, Mysterious, Personal, Accessible, Appreciative, Positive, Uplifting

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Individuality & Personal Expression
• •Customer Connection
• •Sustainability

Best Practices

• •Use elegant and delicate language, avoiding overly aggressive or sales-focused wording.
• •Incorporate elements of mystery and personal connection, hinting at stories or secrets behind the jewellery.
• •Balance the luxurious feel with accessible language and highlight the affordability of the pieces.
• •Infuse copy with positive and uplifting sentiments, associating the jewellery with positive energy and good fortune.
• •Show appreciation for customers and highlight their reviews to foster a sense of community and trust.

Social Perception

Perceived as a brand offering beautiful, delicate, and giftable jewellery with a good balance of quality and price. Trusted and appreciated for unique designs and positive customer service.

Copy Examples

• •Discover the Petite Secret within: Each piece, a whisper of elegance, waiting to reveal its story.
• •Adorn yourself with lasting beauty. Our 925 sterling silver collection, crafted for everyday grace.
• •Gift a moment of joy. Our dainty designs, ethically sourced and perfectly packaged, are tokens of affection.
• •Elevate your everyday. Find the perfect piece to express your unique style and radiate positive energy.
• •From our hands to your heart: Handcrafted jewellery designed to bring a touch of timeless elegance to your life.