Brand Tone

Proud & Patriotic, Supportive & Community-Focused, Quality-Conscious & Reliable, Respectful & Honorable, Engaging & Encouraging

Brand Values

• •Service & Mateship
• •Quality & Durability
• •Mental Health Advocacy
• •Community & Giving Back
• •Integrity & Ethical Production
• •Heritage & Remembrance

Best Practices

• •Clearly communicate PHX Workwear's commitment to supporting veteran mental health initiatives in all copywriting.
• •Highlight the 'Proudly Australian Veteran-Owned' aspect to emphasize the brand's heritage and values.
• •Focus on the durability and quality of the workwear, using strong adjectives and descriptive language.
• •Incorporate the '#Riseabove' hashtag to encourage customer interaction and promote a sense of community.
• •Maintain a respectful and honorable tone when discussing veteran-related topics.

Social Perception

Positive (among an engaged niche), Trustworthy

Copy Examples

• •Proudly Australian Veteran-Owned: Premium workwear designed for those who serve and build.
• •Breaking The Stigma: A portion of every purchase supports veteran mental health initiatives. Wear your support.
• •Durable. Reliable. Built to Last: PHX Workwear provides the quality and performance you need on the job.
• •Rise Above: Join the PHX community and share your workwear moments using #Riseabove.
• •Lest We Forget Collection: Honoring our veterans with premium apparel. Shop now and support a worthy cause.