Brand Tone

Purpose-driven and Passionate, Innovative and Design-conscious, Professional and Informative, Community-oriented and Collaborative, Aspirational and Ethical

Brand Values

• •Sustainability
• •Innovation
• •Design & Functionality
• •Quality
• •Circularity
• •Ethical Consumerism

Best Practices

• •Highlight how sustainability also benefits their operations and brand image.
• •Instead of saying "we reduce waste," describe how a cafe partner significantly cut down on their single-use cup consumption after implementing HuskeeSwap.
• •Use data and metrics to quantify the impact of Huskee products (e.g., X number of single-use cups saved).
• •Showcase real stories and testimonials from cafes and customers using Huskee products.
• •Focus on the long-term value proposition: durability, reduced waste disposal costs, and enhanced brand reputation.

Social Perception

Huskee (and HuskeeCup) is generally perceived very positively as an innovative and leading brand in sustainable alternatives to single-use cups.

Copy Examples

• •Explore our wholesale benefits today.
• •Let's make sustainability your business advantage.
• •Offer your clients an award-winning product that truly makes a difference.
• •Partner with Huskee Wholesale for a sustainable future.
• •Huskee: Redefining sustainability, one cup at a time.