Brand Tone

Elegant & Aspirational, Empowering & Expressive, Sincere & Passionate, Accessible Sophistication

Brand Values

• •Exquisite Craftsmanship & Quality
• •Timeless Design & Modern Appeal
• •Self-Expression & Individuality
• •Beauty & Elegance
• •Meaning & Cherished Moments

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., elegant, empowering, sincere), including approved vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize "You"-Focused Language: While highlighting craftsmanship, always connect it back to the customer. How does this piece make *her* feel? How does it enhance *her* style or story? (e.g., "empower *you*," "tell *your* story," "celebrate *your* individuality").
• •Use Evocative and Sensory Language: Words like "shine," "sparkle," "radiance," "exquisite," "delicate," and "stunning" align with the elegant and aspirational tone. Describe how the jewelry looks and feels.
• •Maintain Consistency Across All Touchpoints: Ensure the tone is consistent from the website's homepage and product descriptions to email marketing, any future social media, and even customer service interactions.
• •Review and Refine: Regularly audit your copy to ensure it still aligns with the intended brand tone and values. As the brand evolves, the tone might need slight adjustments, but the core should remain consistent. Read copy aloud to catch awkward phrasing or tonal inconsistencies.

Social Perception

Users visiting the site are likely to perceive it as a legitimate e-commerce store offering a range of stylish and modern jewelry. The clean design and quality product imagery can create a positive first impression.

Copy Examples

• •Miss Vivi Jewelry: Where timeless elegance meets your unique sparkle. Discover pieces crafted to tell your story.
• •Adorn your neckline with the 'Seraphina' necklace, a whisper of gold and light. Each detail is meticulously crafted, designed not just to be worn, but to empower your every moment. Let it be your daily reminder to shine.
• •Unveil Your Radiance: The New Collection from Miss Vivi Has Arrived.
• •At Miss Vivi, we believe jewelry is the art of you. We pour our passion into every piece, creating timeless designs that celebrate your individuality. #MissViviJewelry #EleganceRedefined #TellYourStory
• •Find the perfect expression of you. For a limited time, enjoy [Offer] on our curated collections and let your Miss Vivi piece be a celebration of your unique journey.