Brand Tone

Elegant, Trustworthy, and Heartfelt

Brand Values

• •Heritage and Tradition
• •Quality and Freshness
• •Personalization and Craftsmanship
• •Customer-Centric Service
• •Emotional Connection

Best Practices

• •Always Weave in the Heritage: Mention the "60 years of history" or "third-generation" story whenever appropriate, especially in brand-level communications like website bios, ads, and profiles. It is your strongest differentiator.
• •Use Elegant and Evocative Language: Choose words that reflect the beauty and emotion of flowers. Use terms like "artistry," "handcrafted," "seasonal," "bespoke," and "heartfelt" to reinforce the brand's sophisticated and caring tone.
• •Emphasize Freshness and Seasonality: Consistently communicate the value of using seasonal flowers. This highlights the uniqueness of the arrangements and the brand's commitment to quality. Talk about "market-fresh" or "locally sourced" when possible.
• •Balance Tradition with Modern Convenience: While the brand's foundation is traditional, the copywriting should also be clear, concise, and user-friendly for the online audience. Use clear calls-to-action ("Order Online," "Explore the Collection") to guide the customer journey.
• •Maintain a Consistent Voice Across All Channels: Whether writing an Instagram caption, a website product description, or a Facebook post, the tone should remain consistently elegant, trustworthy, and heartfelt. This builds a cohesive and recognizable brand identity.

Social Perception

venerable and reliable local institution

Copy Examples

• •60 Years of Floral Artistry in Nishinomiya. From Our Family to Yours, Flowers for Every Moment.
• •Breathing in the new season. This week, we’re celebrating the delicate beauty of spring with sweet peas and ranunculus, sourced directly from the morning market. Each bouquet is a unique piece of art, crafted to bring a moment of peace and color into your home. #OgakiFlorist #NishinomiyaFlowers #SeasonalBeauty
• •An anniversary, a birthday, or just because. For 60 years, Ogaki Flower Shop has helped Nishinomiya celebrate its most precious moments. Let our third-generation florists create a custom, heartfelt arrangement for your loved one. Order online for handcrafted beauty, delivered.
• •The Florist's Choice Bouquet is a celebration of seasonality and trust. Entrust our artisans with your vision, and we will hand-select the finest flowers of the day to create a one-of-a-kind arrangement. Reflecting 60 years of expertise, this bouquet is a testament to nature's beauty and our commitment to quality.
• •A Tradition of Beauty | Fresh Arrivals at Ogaki Flower Shop