Brand Tone

Professional & Trustworthy, Premium & Quality-Conscious, Enthusiastic & Stylish, Approachable & Customer-Focused, Direct & Informative

Brand Values

• •Quality
• •Legality & Compliance
• •Customer Satisfaction
• •Style & Customization
• •Integrity & Transparency

Best Practices

• •Always Emphasize Legality Alongside Style: Never promote aesthetics without reassuring customers about DVLA compliance. This builds trust and addresses a key customer concern.
• •Maintain a Premium Feel with Quality Descriptors: Use words like "premium," "precision," "high-grade," "expertly crafted" to reinforce the quality value.
• •Be Direct and Clear, Especially with Technical/Legal Information: Avoid jargon where possible, but be precise when referring to standards like "BSAU 145e." Ensure calls to action are clear.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok can be more playful than the website, the underlying messages of quality, legality, and style should still resonate.
• •Showcase Customer Satisfaction and Build Community: Use testimonials, feature customer cars (with permission), and engage actively and positively on social media to reinforce approachability and trustworthiness. Address any concerns professionally and helpfully.

Social Perception

Positive, Reliable, Modern & Trendy, Responsive (mostly)

Copy Examples

• •Headline (Website/Social Media): "Upgrade Your Ride. Stay Road Legal. Experience Righteous Plates."
• •Instagram Caption: "Turn heads for all the RIGHT reasons. Our 4D Laser Cut plates are precision-engineered, DVLA compliant, and seriously stylish. Tap to shop the look! #RighteousPlates #4DPlates #UKCarScene #LegalMods"
• •Facebook Ad Copy: "Tired of standard plates? Elevate your vehicle with Righteous Plates, the UK's trusted supplier of premium 3D & 4D legal number plates. Quality you can see, legality you can trust. Click here for a 3-year warranty and fast UK delivery! [righteousplates.co.uk]"
• •TikTok Video Idea/Script Snippet: (Video showing a plate being made and fitted) Voiceover: "From design to drive, we ensure every Righteous Plate is perfect. ✅ DVLA Registered ✅ MOT Compliant ✅ Insane Quality! Get yours! 👇 #RighteousPlates #CustomPlates #CarModsUK"
• •Customer Service Email Snippet (Responding to an inquiry): "Thanks for reaching out to Righteous Plates! We understand you're looking for [specific information]. All our plates are crafted with premium materials and are fully compliant with BSAU 145e standards, so you can be confident in their legality and durability..."