Brand Tone

Accessible and Friendly, Trustworthy and Secure, Direct and Informative, Enthusiastic (potentially)

Brand Values

• •Affordability/Value for Money
• •Customer Satisfaction
• •Trust and Security
• •Convenience
• •Uniqueness/Individuality (for the “Único” branded store)

Best Practices

• •Develop a Clear Brand Voice Guide: Document the chosen tone (e.g., friendly, helpful, trustworthy), key messaging points, words to use/avoid, and an ideal "personality" for the brand.
• •Know Your Audience: Understand who you're talking to. Tailor the language and level of formality to resonate with your target customers.
• •Be Consistent Across All Channels: Ensure the brand's voice is the same on the website, social media, emails, and any other customer touchpoints.
• •Prioritize Clarity and Simplicity: Make it easy for customers to understand your message. Avoid jargon or overly complex language unless it specifically fits a niche, expert audience.
• •Infuse Personality: Let the brand's character shine through. Whether it's through humor (if appropriate), empathy, or enthusiasm, a distinct personality makes the brand more memorable.

Social Perception

Positive (among reviewed customers), Trustworthy (for those who purchased), Potentially Confusing (due to multiple entities)

Copy Examples

• •Headline (Homepage/Social Media): Your Everyday Finds, All in One Place! Shop Smart, Live Easy with Unico Loja.
• •Product Description Snippet (for an affordable accessory): Add a little sparkle to your day without breaking the bank! This cute [product name] is just R$X.XX – a small price for a big smile.
• •About Us Snippet: At Unico Loja, we believe shopping should be simple, fun, and always secure. We're here to bring you great products at prices you'll love, all backed by friendly service you can count on!
• •Email Subject Line (Promotion): Psst! Your Next Favorite Thing is Waiting (and it's on sale!).
• •Social Media Post (Customer Service Focus): Got a question? We're here to help! Our friendly team is ready to make your Unico Loja experience smooth and happy. Drop us a message!