Brand Tone

Supportive, Empathetic, Informative, and Accessible.

Brand Values

• •Support & Empowerment
• •Well-being & Mental Health
• •Guidance & Knowledge
• •Community
• •Accessibility

Best Practices

• •Use empathetic and supportive language.
• •Focus on providing actionable advice and solutions.
• •Emphasize the importance of community and connection.
• •Maintain an approachable and accessible tone.
• •Highlight the benefits of mental well-being for both parents and children.

Social Perception

A trusted and reliable resource for parents and individuals seeking guidance and support in parenting, mental health, and personal development. Perceived as empathetic, understanding, and empowering.

Copy Examples

• •Discover how to build your 'village' and create a network of support that uplifts and strengthens you through the beautiful chaos of parenthood.
• •Explore our expert guide on supporting your child's mental well-being today.
• •Empowering parents with the tools and knowledge to navigate modern parenthood.
• •Providing guidance and support for building emotional resilience in children.
• •Unlock practical strategies for fostering mental wellness within your family.