Brand Tone

Nostalgic, Stylish & Chic, Individualistic & Unique, Playful & Fun, Confident

Brand Values

• •Authenticity
• •Self-Expression
• •Quality
• •Timelessness
• •Joy & Nostalgia

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., nostalgic, playful, chic, confident), "words we use," and "words we avoid." Share this with anyone creating content.
• •Embrace Storytelling: Retro fashion is rich with history and cultural references. Weave narratives into product descriptions and brand content to evoke nostalgia and emotional connection.
• •Use Era-Evocative Language (Subtly): Incorporate words and phrases that hint at past decades without sounding cliché or dated. The key is to be inspired by, not stuck in, the past.
• •Focus on Individuality and Self-Expression: Highlight how Moda Retro pieces empower customers to create unique looks and express their personal style, a core appeal of retro fashion.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual presentation of the website and any marketing materials. A cohesive experience reinforces the brand identity.

Social Perception

Generally positive; seen as cool, sustainable, and a way to express individuality. Taps into nostalgia and creates emotional connections.

Copy Examples

• •Headline: Moda Retro: Your Past. Your Style. Reimagined. Body: Dive into a collection where timeless chic meets modern flair. Each piece is a conversation starter, a nod to the iconic styles you love, remade for today's confident individual.
• •Product Description (e.g., for a 70s-inspired dress): Feel the Groove. This isn't just a dress; it's a vibe. With its flowing silhouette and vibrant print, our [Dress Name] channels the free spirit of the 70s. Perfect for making a statement that's all your own.
• •Social Media Post: Throw it back and look fantastic doing it. What's your favorite retro era? Discover pieces at Moda Retro that speak to your unique style story. #ModaRetro #VintageVibes #RetroFashion #StyleThatSpeaks
• •Email Subject Line: That Retro Feeling? It’s Back & In Your Size. Email Body Snippet: Remember the thrill of discovering a unique find? At Moda Retro, we capture that magic with curated vintage-inspired pieces that let your personality shine.
• •Brand Tagline Option: Moda Retro: Wear Your Story.