Brand Tone

elegant, sophisticated, and evocative

Brand Values

• •Quality & Craftsmanship
• •Sensory Experience
• •Elegance & Sophistication
• •Individuality & Personal Expression
• •Emotional Connection

Best Practices

• •Embrace Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke emotions. Think beyond just listing notes; describe the feeling or image the scent conjures.
• •Maintain Elegance: Ensure that all copy, from website descriptions to social media captions, reflects a sophisticated and refined voice. Avoid overly casual slang or overly aggressive sales tactics.
• •Tell a Story: Frame products and the brand itself within narratives. Share the inspiration behind scents, the craftsmanship involved, or the experiences they aim to create.
• •Focus on "Experience" and "Emotion": Highlight how the fragrances can enhance a customer's life, mood, or environment, rather than just focusing on the product features.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "evocative," "sanctuary," "signature," "crafted," "unveil") and words to avoid, ensuring all writers adhere to this guide.

Social Perception

niche, boutique fragrance brand offering premium, thoughtfully created products with an image of luxury and refinement.

Copy Examples

• •Unveil your essence. Our signature fragrance, a delicate dance of [Key Note 1] and [Key Note 2], crafted to linger like a cherished memory. Discover the scent that speaks your unspoken.
• •Transform your space into a sanctuary. The gentle flicker and enchanting aroma of our [Scent Name] candle invite tranquility and warmth, weaving an atmosphere of serene elegance.
• •Scent has the power to transport us. Where will your 5th Scent journey take you today? #5thScent #LuxuryFragrance #ScentedStories #HomeAmbiance
• •At 5th Scent, we believe fragrance is more than just a scent; it's an experience, an emotion, a silent storyteller. Each creation is a chapter, waiting to become part of yours.
• •An Invitation to Indulge: Discover Your New Signature Scent with 5th Scent.