Brand Tone

Problem/Solution Oriented, Benefit-Driven, Direct and Sales-Focused, Aspiring to be Seen as Health/Wellness Conscious

Brand Values

• •Accessibility
• •Self-Improvement
• •Practicality/Simplicity
• •Relief
• •Value for Money

Best Practices

• •Define Your Core Message First: Clearly understand what problem your product solves and the primary benefit it offers.
• •Know Your Audience (Even if Broad): Consider their primary pain points and aspirations.
• •Create a Simple Tone & Voice Guide: List keywords (e.g., 'relief,' 'support,' 'align,' 'confident,' 'easy'), phrases to use, and phrases to avoid.
• •Use 'You-Focused' Language: Frame benefits around the customer.
• •Maintain Consistency Across All Touchpoints: The tone used on the website homepage should match the tone in product descriptions, FAQs, order confirmation emails, and any (future) social media posts or ads.

Social Perception

Largely Unknown/Generic, Product-Centric Perception, Potential Skepticism

Copy Examples

• •Headline: Slouching Got You Aching? Stand Taller & Feel Better with Flexy Posture!
• •Social Media Ad (if they had one): Unlock a more confident you! 💪 Our Flexy Posture Corrector is designed for all-day comfort and visible results. Say goodbye to slumping and hello to a healthier posture. Tap to shop!
• •Email Subject Line: Your Back Will Thank You For This.
• •Product Page Benefit Bullet Point: ✓ Instant Relief & Lasting Correction: Feel immediate support and train your muscles for long-term postural improvement, even when you're not wearing it.
• •Retargeting Ad: Still thinking about better posture? Don't let pain hold you back. The Flexy Posture Corrector is your simple step to a more aligned and comfortable life. Complete your order today and feel the Flexy difference!