Brand Tone

Health-conscious and Empowering, Tech-savvy and Modern, Trustworthy and Customer-centric, Direct and Informative

Brand Values

• •Health & Wellness
• •Accuracy & Reliability
• •Data-driven Progress
• •Quality & Satisfaction
• •Convenience & Integration

Best Practices

• •Focus on Empowerment, Not Just Features
• •Maintain a Balance of Tech and Simplicity
• •Build Trust Through Transparency
• •Use Action-Oriented Language
• •Develop a Persona Glossary

Social Perception

Positive (based on on-site reviews). Limited Broader Online Presence.

Copy Examples

• •Unlock Your Health Potential. Track, Understand, Transform with Talec SmartScale™
• •Go beyond just weight. Our SmartScale™ with BIA technology gives you a complete body composition analysis. Sync your progress with the OKOK app and take control of your wellness journey! #SmartScale #HealthTech #BodyComposition #FitnessJourney #TalecWellness
• •Engineered for accuracy, the Talec SmartScale™ uses trusted Bioelectrical Impedance Analysis to provide insights into 14 essential health metrics. With a 14-day money-back guarantee and dedicated customer support, investing in your health has never been more secure.
• •Your Detailed Health Report is Waiting (Inside Your Talec App!)
• •Ready to see real results? Get Your Talec SmartScale™ Today and Start Your Transformation!