Brand Tone

Positive and Empowering, Benefit-Oriented and Results-Driven, Accessible and Approachable, Direct and Informative

Brand Values

• •Efficacy and Results
• •Natural Beauty
• •Innovation
• •Quality and Accessibility
• •Customer Satisfaction

Best Practices

• •Always Lead with Benefits, Support with Features: Focus on what the customer will gain (e.g., "smoother skin," "lifted brows") before detailing product specifics.
• •Use Positive and Empowering Language: Employ words that inspire confidence and self-care (e.g., "reveal," "enhance," "radiance," "confidence"). Avoid overly technical or intimidating jargon.
• •Maintain an Authentic and Relatable Voice, Especially on Social Media: Mirror the engaging and direct style seen on the @nala.beaute1 TikTok. Use emojis where appropriate for the platform to add personality.
• •Show, Don't Just Tell with Visuals and Testimonials: Continue leveraging "before and after" images and prominently feature customer satisfaction ratings/reviews to build trust and demonstrate efficacy.
• •Ensure Consistency Across All Channels: While the style might adapt slightly (e.g., more playful on TikTok, slightly more descriptive on the website), the core message of accessible, effective, natural beauty enhancement should remain consistent.

Social Perception

Customers perceive the brand as providing effective beauty solutions. Broader public perception is tied to the general perception of beauty influencers and product demonstrations on TikTok – often seen as trendy, quick, and results-focused. The association with "Nala Beauté" suggests a connection to a personality or influencer, which can build trust and relatability for their followers.

Copy Examples

• •(Instagram Post for Anti-Cellulite Cup): "Ready to embrace smoother, firmer skin? ✨ Our Anti-Cellulite Cup makes it easy to reveal your natural radiance from the comfort of your home. Swipe to see the incredible results! #OreyoBeauty #NaturalConfidence #CelluliteSolution"
• •(TikTok Video Script Excerpt for Eyebrow Lift Kit - by @nala.beaute1): "Hey beauties! ✨ Want salon-fabulous brows without the salon price? My go-to is the Oreyo Beauty Eyebrow Lift Kit! Super easy, and the results? *Chef's kiss* 😍 Get ready to lift your look! #BrowTransformation #DIYBeauty #OreyoBeauty #NalaBeaute"
• •(Facebook Ad for General Skincare): "Tired of complicated beauty routines? 🌿 At Oreyo Beauty, we believe in innovative, effective solutions that celebrate your natural beauty. Discover our range and see the difference. Quality skincare, made simple. Shop now! #OreyoFrance #SkincareSolutions #EffortlessBeauty"
• •(Website Banner): "Reveal Your Radiance. ✨ Professional beauty results, achieved at home. Discover Oreyo Beauty."
• •(Product Description Snippet - General): "Experience the Oreyo Beauty difference. Our [Product Name] is formulated with innovative [Key Benefit e.g., firming, lifting] technology to help you achieve [Specific Result e.g., visibly smoother skin, perfectly sculpted brows] quickly and easily. Love the skin you're in!"