Brand Tone

friendly, authentic, and convenient

Brand Values

• •Authenticity
• •Convenience
• •Veganism and Inclusivity
• •Quality and Natural Ingredients

Best Practices

• •Lead with Authenticity: Always emphasize the authentic Indian taste and the traditional recipes. This is a key differentiator.
• •Highlight Convenience: The 5 minutes promise is a powerful part of the brand name and should be consistently mentioned.
• •Embrace the Vegan Identity: Clearly state that the products are 100% vegan in all relevant marketing materials to attract and retain the target audience.
• •Use a Friendly and Engaging Tone: Continue to use conversational language and engage directly with the audience to build and maintain a loyal community.
• •Incorporate Social Proof: Leverage the excellent customer reviews and testimonials in marketing copy to build trust and credibility with new customers.

Social Perception

The general perception of '5 Minutes To Delhi' is highly positive. Customers value the product for its authentic taste, which many find comparable to a proper Indian takeaway. The convenience factor is a significant draw, especially for those with busy lifestyles, students, or individuals with mobility issues. On TikTok, there has been some discussion regarding the founder's background; however, the overall sentiment remains positive, with many users expressing admiration for the business idea and the quality of the product.

Copy Examples

• •Tired of takeout that tastes like a compromise? Get the authentic taste of Delhi delivered to your door. Our Vegetable Biryani is 100% vegan, ready in 5 minutes, and packed with the flavors of home. #5MinutesToDelhi #VeganIndianFood #ReadyToEat
• •Authentic Indian Meals. Ready in 5 Minutes. 100% Vegan. No Compromises.
• •When they say you can't have a delicious, authentic, and vegan Indian meal in 5 minutes... 😉 #MythBusted #VeganHacks #IndianFood
• •Craving the rich, aromatic flavors of a home-cooked Indian meal but short on time? We've got you covered. Discover our range of authentic, vegan dishes, ready to enjoy in just 5 minutes. For a limited time, get 15% off your first order!
• •5 Minutes To Delhi | Vegan Indian Meals | Free UK Delivery