Brand Tone

Personal, Sentimental, Creative, Trendy, Customer-focused, Service-oriented, Accessible, and Value-conscious

Brand Values

• •Preserving Memories
• •Personalization & Customization
• •Quality Craftsmanship
• •Art & Aesthetics
• •Customer Satisfaction

Best Practices

• •Focus on Emotion and Storytelling: Connect with the sentimental value of photographs and memories. Use language that evokes feelings of joy, nostalgia, love, and connection.
• •Highlight Craftsmanship and Quality: Consistently use terms like "handcrafted," "premium materials," "attention to detail," and "built to last" when describing products, reinforcing the quality value. If specific woods or materials are used, mention them.
• •Emphasize Personalization: Make it clear how customers can customize products. Use phrases like "make it yours," "uniquely designed," "your vision, our craft."
• •Maintain a Warm and Approachable Voice: Even when talking about "premium" aspects, the overall tone should be friendly, helpful, and inviting. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, blog), social media captions, email marketing, and customer service interactions is aligned. Create a simple brand voice guide if multiple people are creating content.

Social Perception

Emerging Online Retailer, Mixed Product Experience, Good for Personalized Gifts, Awareness Likely Growing Through Social Media and Marketplaces.

Copy Examples

• •For a Personalized Anniversary Frame: "More than just a frame, it’s a chapter of your love story, beautifully held. Handcrafted with care to cherish your forever moments. Customize yours today and relive the magic. #TheFrameWala #AnniversaryGift #PersonalizedLove"
• •For a New Home Decor Collection: "Your walls tell your story. Let our new collection of premium, handcrafted frames add the perfect punctuation. From timeless wood to modern chic, find the style that speaks to you. Explore the art of home with The Frame Wala. #HomeDecorIndia #WallArt #PremiumFrames"
• •For a Religious Frame: "Bring home a touch of divinity and peace. Our [Specific Deity, e.g., Lord Krishna] frames are crafted with devotion, designed to inspire serenity in your sacred space. A blessed addition or a thoughtful gift. #TheFrameWala #DivineDecor #SpiritualHome"
• •Instagram Story Post (showing a customer photo): "We LOVE seeing your memories shine! ✨ Thanks [Customer Tag] for sharing your beautiful The Frame Wala moment. Keep your precious memories alive! #CustomerLove #FramedMemories #HappyClients"
• •For a Limited-Time Offer on Custom Frames: "Unlock the art of gifting! For a limited time, create a truly unique, personalized frame for your loved ones at a special price. Because the best gifts come straight from the heart, and into a beautiful frame. Shop now at theframewala.in! #CustomGifts #PersonalizedFrames #SpecialOffer"