Brand Tone

Bold & Unapologetic, Individualistic & Expressive, Accessible Luxury, Creative & Vibrant, Authentic & Passionate, Disruptive

Brand Values

• •Individuality
• •Accessibility
• •Quality & Craftsmanship
• •Authenticity
• •Creativity & Boldness
• •Community
• •Self-Expression
• •High Quality

Best Practices

• •Reflect the 'fearless energy' the brand embodies.
• •Speak directly to the customer who 'refuses to blend in.'
• •Highlight what makes Sniff London different from the 'tired compositions' of the past.
• •Avoid overly corporate or impersonal language.
• •Maintain the unique identity.

Social Perception

A disruptive, bold brand that empowers individuality, is culturally connected, and offers high-quality, accessible luxury fragrances.

Copy Examples

• •Born from a frustration with the exclusive and the expected, Sniff London is here to make luxury fragrance personal, powerful, and unapologetically you.
• •Express yourself with scents that allow you to stand out.
• •Sniff London is shaking up the industry with premium ingredients and statement-making scents.
• •Redefining luxury to be inclusive rather than exclusive.
• •Driven by a passion for olfactory artistry.